World Branding Forum

Read Time:2 Minute, 14 Second

L'Occitane en Provence donates 186,400 individual hygiene products to Clean the World Foundation Clean the World Foundation, a leader in global health dedicated to water,...

Read Time:1 Minute, 57 Second

Campaigns Featured News

How do you pronounce “L’Occitane?” The brand shares phonetic tips

Olivia Pearce

October 24, 2019March 16, 2023

L'Occitane takes a stance to encourage new and existing customers to learn the pronunciation of its name L'Occitane en Provence, a prestige international beauty company...

Read Time:1 Minute, 3 Second

Campaigns Featured News

L’Occitane Inspires Women with #NoFilterNeeded

Anisha Kapoor

February 15, 2019February 15, 2019

Beauty brand, L'Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF. Skincare and...

Read Time:52 Second

Featured Marketing News

Luhan is brand ambassador for L’Occitane China

Olivia Pearce

May 22, 2017May 22, 2017

South Korean Celebrity Embodies the Brand's Values The cosmetics brand drew inspirations from the beauty of Provence in southern France. For years L'Occitane offers high quality, sensorial beauty...

Read Time:1 Minute, 9 Second

Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

Read Time:2 Minute, 23 Second

Branding Campaigns News

L’OCCITANE Unveils SEVENTEEN’S MINGYU as First Brand Ambassador for Asia

Jordan

June 7, 2024June 6, 2024

French beauty brand L’OCCITANE is breaking new ground in Asia by appointing SEVENTEEN’s MINGYU as its first-ever regional brand ambassador.

Read Time:1 Minute, 39 Second

Branding Design Featured Marketing Technology

L’Occitane Steps Into the Metaverse With First Virtual Store

Ashley Ooi

July 24, 2023

The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the...

Read Time:1 Minute, 22 Second

Branding Featured News

L’Occitane Group joins ‘One Planet Business for Biodiversity’ coalition

Olivia Pearce

April 24, 2020

L'Occitane Group partners like-minded companies to integrate biodiversity even further into its strategies and business models L’Occitane Group, a global manufacturer and distributor of natural...