World Branding Forum

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K-pop sensation TWICE is making history as the first K-pop group to grace the stage of "Amazon Music Live." Their exclusive performance, set for November...

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Beauty General News

Blake Lively Debuts Blake Brown Haircare Line at Target

Nara James

August 8, 2024August 8, 2024

Blake Lively is revolutionising the haircare industry with the launch of her new collection of high-quality, and affordable products, Blake Brown. Designed to help everyone achieve their dream hair without breaking the bank, this exciting new line will be exclusively available at Target.

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Campaigns Featured News

Mucinex keeps the Halloween spirit alive whilst at home

Olivia Pearce

October 29, 2020October 29, 2020

The initiative is part of Mucinex's transformation from a traditional over-the-counter remedy to a health and wellness brand that boldly aims to meet consumer's needs...

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Campaigns Featured News

Pony Malta and MullenLowe hacks Spotify and Instagram

Olivia Pearce

July 14, 2020June 13, 2023

Pony Malta wanted to spotlight all the ambassadors and influencers who used Pridelists as an opportunity to show support of teenagers who are victims of...

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Branding Featured News

Burger King highlights their delivery coverage with Garabato MullenLowe

Olivia Pearce

July 13, 2020July 13, 2020

Burger King launched an initiative via Instagram to encourage customers to get creative using the shapes formed by the coverage area During the period of...

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Branding Featured News Social Media

Budweiser launches “Budweiser Rewind” an interactive live music series

Olivia Pearce

May 15, 2020

Budweiser invites everyone to Kickback to their favourite hits with Livestream music series "Budweiser Rewind" Budweiser is bringing the music you love, with stories you’ve...

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Branding Featured News Technology Videos

Instagram Updates Gallery with New Logo Debut

Olivia Pearce

May 13, 2016May 13, 2016

The Instagram re-brand includes also its other apps, while tweaks have been introduced to reflect how the app looks on the inside as well. Online...

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Branding Marketing Social Media Technology

Strategies For Brand Triumph In Social Commerce

Jordan

February 12, 2024May 9, 2024

Social commerce transcends boosting sales, it also integrating brands into daily lives, fostering a meaningful connections beyond conventional online shopping.

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Branding Campaigns Featured News

Else launches a nationwide brand campaign, ‘In an Else World’

Olivia Pearce

November 13, 2020November 13, 2020

Else aims to provide real, plant-based and no-compromise nutrition alternatives for parents to feed their child, building the kind of world where families can choose...

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Branding Featured News

Iconic Italian winery Folonari debuts a new look for its next era

Nathaniel Mark

July 20, 2020

Since 1825, Folonari has expressed the true character of Italian viniculture, producing easy-drinking wines of outstanding value. Today, the time-honoured winery is proud to unveil...

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Campaigns Featured News

JanSport announces new campaign for Mental Health Awareness month

Olivia Pearce

May 5, 2020

JanSport launches Lighten The Load campaign during Mental Health Awareness month JanSport, a backpacking company, has announced the launch of its #LightenTheLoad campaign with a...

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Advertising Featured News

Oikos Triple Zero recognises muscle crying in NFL Draft day ad

Joshua Hughes

April 22, 2020

Oikos Triple Zero virtually hosts the Official NFL Draft After-Party and fundraiser - Stay Strong feat. Shaq Oikos Triple Zero, the Official Yogurt of the...