World Branding Forum

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Russian Neoclassical Pianist and Composer Kirill Richter Debuts FOX Sports Original Theme Song FOX Sports, the official English-language broadcaster of the 2018 FIFA World Cup,...

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Campaigns Featured News Social Media Technology

Fox Sports Launches Pilot Social Push with #18TOWIN

Thomas Ng

January 20, 2016January 21, 2016

The digital exercise will feature all 18 Bundesliga clubs in training as some of the world's best players go up against their own FOX Sports...

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Branding Industry Press Release

Fox Corporation announces agreement to acquire Tubi

Anisha Kapoor

March 18, 2020

Fox acquires Tubi to diversify direct-to-consumer offerings and advertising solutions Fox Corporation announced that it has entered into a definitive agreement to acquire Tubi, a...

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Wileyfox Dials in with Swift 2 Smartphone Release

Thomas Ng

November 3, 2016November 3, 2016

Wileyfox expanded its portfolio with the introduction of the Swift 2 collection which sports a fresh look and boasts major tech upgrades. London-based mobile manufacturer,...

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Branding Campaigns Featured News Videos

Bridgestone Drives NHL Sports Sponsorship

Olivia Pearce

December 16, 2015December 16, 2015

The initiative allows amateur goalies to showcase their talent whilst connecting customers to the tyre giant’s Blizzak brand promise Bridgestone has launched a campaign themed, The...

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Featured General Industry News

Why Rihanna Waited for Super Bowl for her Pregnancy Announcement 2023

Maheen Fatima

February 22, 2023February 22, 2023

This Sunday, Rihanna's never-seen performance blew away the Super Bowl stadium. From her illuminating red dress to her breathtaking voice, everything was top-notch. But what...

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Branding Campaigns Featured News

MLS features Matthew McConaughey in its latest brand campaign

Olivia Pearce

August 11, 2020

The '25 Years in 25 Seconds' spot highlights MLS as the League for a new North America and celebrates the growth of the soccer movement...

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Advertising Industry

Grey Hires Cory Berger As Worldwide Chief Marketing Officer

Anisha Kapoor

July 18, 2019

Grey Worldwide CMO Cory Berger to drive agency growth across global network Michael Houston, worldwide CEO of Grey Group, announced that Cory Berger is joining...

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Branding Campaigns Featured News

CenturyLink Secures Denver Broncos’ Brandon Marshall

Olivia Pearce

August 2, 2016August 2, 2016

The athlete is set to appear in local television and radio commercials as well as online, print, and social media promotions for CenturyLink. CenturyLink has...

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Branding Campaigns Featured News Videos

PayPal Talks New Money at Super Bowl 50

Deborah Joy Peter

February 4, 2016February 4, 2016

Its Big Game global push covers TV, outdoor, digital, social media, public relations and experiential activations and runs throughout 2016 PayPal has unveiled a major...

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Advertising Campaigns Featured News Videos

Clash of Kings Powers Up Fresh Round of Advertising

Deborah Joy Peter

November 27, 2015November 27, 2015

Clash of Kings has launched a second installation worldwide in key markets like the United States, United Kingdom, Germany, and Japan Following a first round of...

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Advertising Campaigns Featured News Videos

Hankook Strives for Top Tier with Never Halfway

Joshua Hughes

November 2, 2015November 2, 2015

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...