World Branding Forum

Read Time:2 Minute, 10 Second

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

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Campaigns Featured Marketing News

Coors Light introduces a festive tradition just for grownups

Joshua Hughes

December 10, 2020

Coors Light's "Build your #Beerman" for the chance to win a backyard winter wonderland this holiday season In a holiday season when nothing feels typical,...

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Design Featured News

Coors Light to bring infinitely recyclable aluminium cups to stadium fans

Joshua Hughes

November 30, 2020

Coors Light and Ball design lightweight aluminium cups so that consumers can enjoy more sustainable options when enjoying their favourite beverages Alcohol brand, Coors Light and...

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Advertising Campaigns Featured News

Coors Lights unveils its latest ad campaign, “Made To Chill”

Olivia Pearce

September 1, 2020

The Coors Light "Made To Chill" ad campaign, created by DDB and directed by Noam Murro highlights the sweepstakes and encourages people to celebrate the...

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Branding Campaigns Featured News Videos

Coors Light Sponsors Outside Television Push

Olivia Pearce

June 28, 2016June 28, 2016

The Coors Light tie-up supports its brand positioning. The effort includes a consumer contest which runs until 17 August 2016. Coors Light has partnered with American-based...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...

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Branding Campaigns Featured Press Release Public Relations

Coors® Banquet Continues Support for Firefighters Through Its “Protect Our Protectors” Program

WBF

August 10, 2023

Fans can pick up a pack of Coors Banquet to protect America's firefighters to support donations for the Wildland Firefighter Foundation. Chart-topping country music star...

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Advertising Featured News

MillerCoors Launches Henry’s Hard Sparkling Line

Joshua Hughes

March 6, 2017March 6, 2017

Available across the United States, the release of the Henry's Hard Sparkling line by MillerCoors is being supported by a nationwide push. MillerCoors has introduced a...

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Advertising Industry Marketing

Leo Burnett Chicago boosts creative capabilities with top rank hires

Anisha Kapoor

February 11, 2020

Leo Burnett Chicago hires Kaylin Goldstein as Executive Vice President and Mike Davidson as Head of Production Leo Burnett Chicago, an advertising agency, has recently...

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Advertising Campaigns Featured News

La Colombe Coffee Roasters launches “Taste Your Cold Brew Dreams”

Joshua Hughes

July 15, 2021

The summer campaign is designed to build brand awareness for the La Colombe Draft Latte among the coffee curious in key markets Beginning in July,...

Read Time:2 Minute, 18 Second

Campaigns Featured News

Carling beer launches ‘Support Your Local’ campaign with Havas London

Eliza Jane

August 19, 2020August 19, 2020

Carling's campaign, Support Your Local, champions the central role that local pubs play in British culture and society Covid broke the bond between people and...