World Branding Forum

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Colgate will unveil its new and improved Total SF toothpaste offering during Sunday’s championship game with a 30-second commercial. Colgate has kicked off the campaign...

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Featured Marketing News

Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

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Campaigns Featured News

Colgate and Michael Phelps Continue Save Water Message for Earth Day

Olivia Pearce

April 17, 2018May 8, 2018

Together Colgate and Phelps Remind the World to Turn off the Faucet Whilst Brushing For the second consecutive year, Colgate is continuing its partnership with...

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Campaigns Featured News

Colgate Says “Save Water!” in #EveryDropCounts Campaign

Olivia Pearce

March 26, 2018

Michael Phelps and Colgate Team Up and Announces New Sponsorship of the #RunningDry Initiative to Share the Save Water Message In support of World Water...

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Campaigns Featured News

Yvonne Orji and Colgate Total Partner in “Totally Ready” Campaign

Olivia Pearce

February 15, 2018February 15, 2018

Orji-Colgate Partnership Helps Consumers Get "Totally Ready" for Life's Unexpected Moments Colgate Total, a toothpaste brand from the Colgate-Palmolive company, joined forces with popular actress...

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Campaigns Featured News Videos

Colgate-Palmolive’s opens 2018-2019 ‘Haz la U’ grant

Olivia Pearce

May 26, 2017May 26, 2017

Programme handout US$100,000/£77,660 in Scholarships to 31 Hispanic High School Seniors Pursuing Higher Education In continuation of its ongoing partnership with the Hispanic Heritage Foundation (HHF), Colgate-Palmolive has...

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Featured Marketing News

Colgate Brushes Up on Smile with Radiant Optic White

Deborah Joy Peter

March 1, 2017March 1, 2017

Colgate has released a new toothpaste formula called Radiant by Optic White via a partnership with beauty specialist, Mario Dedivanovic. Colgate has rolled out the latest...

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Advertising Featured Industry News Technology

Leaders From AOL, Colgate, Facebook, Google, McDonald’s, Mondelez, P&G, Join Trustworthy Accountability Group

Thomas Ng

March 6, 2015July 4, 2023

After Laying Foundation for TAG's Growth, Linda Woolley Steps Down as CEO; IAB EVP of Public Policy Mike Zaneis Takes Over As Interim CEO The...

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Branding Design Featured Industry News

Colgate-Palmolive Gets New Global Typeface

Olivia Pearce

November 24, 2014July 4, 2023

London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which tens...

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Branding Featured General News

Sprite Outshines Household Penetration 2022 With 34M Shoppers

Maheen Fatima

July 18, 2023July 18, 2023

The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Industry News

Ogilvy named Leader for the fifth consecutive year by Gartner

Anisha Kapoor

April 3, 2020

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive...

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Advertising Industry Marketing

Meredith Corporation Names Farah Zaman Chief Privacy Officer

Anisha Kapoor

June 28, 2019

Prior to joining Meredith, Zaman served as Senior Global Data Privacy Counsel for Colgate Palmolive Meredith Corporation, one of the leading media and marketing companies...