World Branding Forum

Read Time:8 Minute, 13 Second

Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle. As Andy Warhol said, "What's great about...

Read Time:1 Minute, 55 Second

Advertising Branding Featured News

Coca-Cola Is Growing Its Own Studio to Record Original Tracks

Maheen Fatima

July 6, 2023

Coca-Cola will expand its Coke Studio arm by introducing versatile artists and unique music. Always one to evolve with the times, Coca-Cola's evolution this time...

Read Time:1 Minute, 21 Second

Advertising Technology

Mark Ronson and Madlib team up with Coca-Cola

Joshua Hughes

December 14, 2022

Mark Ronson and Madlib, two legendary names in the music sampling business have teamed up with Coca-Cola for a new advertising campaign. The campaign aims...

Read Time:1 Minute, 5 Second

Featured General News

Jack Daniels and Coca-Cola Mix It Up

Olivia Pearce

June 14, 2022June 14, 2022

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue...

Read Time:2 Minute, 39 Second

Featured General News

Coca-Cola announces ownership of BODYARMOR

Olivia Pearce

November 2, 2021

The Coca-Cola Company today announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to...

Read Time:2 Minute, 11 Second

Campaigns Featured News

Coca-Cola and World Wildlife Fund celebrates 14 years of progress

Olivia Pearce

September 1, 2021

Coca-Cola Company and WWF are helping vulnerable communities build resilience to climate change and water stresses For more than a decade, The Coca-Cola Company and...

Read Time:3 Minute, 26 Second

Branding Design Featured News

Coca-Cola Zero Sugar unveils a refreshed taste and look

Joshua Hughes

July 15, 2021

Coca-Cola unveils the most iconic packaging powered by some of the brand's most creative, consumer-centric marketing yet Coca-Cola Zero Sugar is rolling out an even...

Read Time:3 Minute, 54 Second

Campaigns Featured News

Coca-Cola Company announces partnership with The Ocean Cleanup

Olivia Pearce

June 14, 2021June 14, 2021

The Coca-Cola partnership will implement cleanup systems, including the Dutch nonprofit’s solar-powered Interceptor, in 15 rivers by the end of 2022 The Coca-Cola Company and...

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Campaigns Featured Marketing News

Coca-Cola evokes “all the feels” with new poetic packaging

Joshua Hughes

June 11, 2021

Coca-Cola is inviting Americans to celebrate summer with new poetic packaging evoking “all the feels” of the season. To welcome back summertime rituals that will...

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Campaigns Featured News

Coca-Cola to trial paper bottle prototype with online retailer in Hungary

Olivia Pearce

February 16, 2021

Coca-Cola's paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace...

Read Time:1 Minute, 10 Second

Advertising Campaigns Featured News

Coca-Cola partners with BTS superstars for their latest campaign in Asia

Eliza Jane

February 9, 2021

BTS turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to...

Read Time:1 Minute, 38 Second

Campaigns Featured News

Coca-Cola partners Global Citizen to drive sustainable change

Olivia Pearce

December 8, 2020

The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...