World Branding Forum

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Unilever, who owns, Ben & Jerry’s have come under fire from the Advertising Standards Agency for advertising too close to schools. The Advertising Standards Agency...

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General

Ben & Jerry’s plan to create CBD ice cream

Anisha Kapoor

May 31, 2019

The CBD oil trend continues to capture the imaginations of food producers, and this time it’s ice-cream giants Ben & Jerry’s. In a statement released...

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Advertising Featured News Videos

Ben & Jerry’s Chills Out with Pecan Resist

Joshua Hughes

October 31, 2018October 31, 2018

Ben & Jerry’s has introduced a new limited-batch ice cream flavour, Pecan Resist. To back the product release, a campaign has debuted. Confectionery giant, Ben...

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Advertising Featured News Videos

Ben & Jerry’s Scoops Up Fresh Empower Mint Flavour

Joshua Hughes

May 18, 2016May 18, 2016

In conjunction with the Empower Mint debut, an advertising campaign by Ben & Jerry’s titled Democracy is In Your Hands has rolled out. Global ice...

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General News

Ben & Jerry’s Introduces Non-Dairy Ice Cream Made from Oat Milk

Jordan

January 17, 2024January 17, 2024

Ben & Jerry's has launched a new delicious non-dairy recipe made from oat milk for its vegan lineup. The smooth, decadent oat-based formula is set...

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Campaigns Featured News

Ben & Jerry’s joins Facebook advertising boycott

Eliza Jane

June 25, 2020

Ben & Jerry's joins The North Face, REI, and Patagonia in the #StopHateForProfit campaign Ice cream brand, Ben & Jerry's, has paused all advertising from...

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Branding Featured General Marketing

What is Ethical Consumerism and How it Influences Your Brand

Jordan

January 22, 2024June 3, 2024

Influenced by technological advancements, global socio-economic shifts, and a re-evaluation of shared values, ethical consumerism within the consumer landscape is evolving.

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Branding Featured News

Unilever commits to halving food waste and raising nutritional standards

Olivia Pearce

November 27, 2020

Targets announced are part of Unilever's new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system Unilever has announced a...

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Branding Featured News

Unilever announces new measures to fight climate change

Olivia Pearce

June 16, 2020

Unilever brands will collectively invest €1 billion in a new dedicated Climate & Nature Fund Unilever has set out a new range of measures and...

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Branding Featured

Sir Kensington’s becomes a B-Corp

Olivia Pearce

September 21, 2018September 25, 2018

Unilever-owned condiments company Sir Kensington’s has been awarded B-Corporation certification The move means Unilever- owned Sir Kensington’s joins a community of more than 2,000 businesses...