World Branding Forum

Read Time:1 Minute, 56 Second

Ilfenesh Hadera delivers a manifesto dedicated to women, celebrating Anne Klien's visionary and timeless quote, "Clothes Won't Change the World. The Women Who Wear Them,...

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General

Direct Line sponsors Channel 4 Film

Joshua Hughes

June 19, 2019

Direct Line and Channel 4 have teamed up for an exclusive sponsorship deal. The deal will see the insurance company sponsor all films on Channel...

Read Time:2 Minute, 29 Second

Campaigns Featured News

Calvin Klein Releases Ad Campaign Featuring Lupita Nyong’o and Saoirse Ronan

Olivia Pearce

August 13, 2018August 13, 2018

Campaign by Calvin Klein directed by Anne Collier, providing glimpse into Lupita Nyong'o's and Saoirse Ronan's creative inspirations Calvin Klein, a wholly owned subsidiary of PVH...

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Campaigns Featured News

Calvin Klein Fragrances Announces New Faces of Calvin Klein Women

Olivia Pearce

July 17, 2018

Calvin Klein Women marks first fragrance from Raf Simons for the fashion house Calvin Klein, a wholly owned subsidiary of PVH Corp, and Calvin Klein...

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Advertising Campaigns Featured News

Meet the Kardashians in New Calvin Klein Global Campaign

Joshua Hughes

January 25, 2018January 25, 2018

Calvin Klein Campaign Led by Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner Calvin Klein, a wholly owned subsidiary of PVH...

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Advertising Industry

Joanne Zaiac Named Chief Client Officer of Merkle Americas

Anisha Kapoor

October 27, 2017October 27, 2017

Zaiac, a seasoned executive with over 30 years of advertising industry experience, joins Merkle Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment...

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Advertising Featured News

Calvin Klein Rolls Out 205W39NYC Global Push

Joshua Hughes

July 24, 2017July 24, 2017

Calvin Klein is launching its fall global ad campaign in 22 markets to introduce the fashion brand’s 205W39NYC collection by Raf Simons. Calvin Klein has debuted...

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Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

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Campaigns Featured News

Ray-Ban Presents Campaign By Steven Klein

Olivia Pearce

April 10, 2017April 11, 2017

The Luxottica Group, owner of iconic sunglasses brand Ray-Ban has unveiled its new 2017 communication campaign This Ray-Ban campaign draws on the creative instincts of...

Read Time:1 Minute, 34 Second

Branding Featured General News

Ralph Lauren Returns to New York Fashion Week After Four Years

Maheen Fatima

July 17, 2023July 17, 2023

The highly-anticipated New York Fashion Week signals the end of a four-year hiatus for American heritage brand Ralph Lauren. To say that Ralph Lauren's return to...

Read Time:1 Minute, 26 Second

Featured Marketing News

BMF Reveals Name Change and Key Milestones

Anisha Kapoor

January 10, 2019January 25, 2019

Integrated experiential marketing firm, BMF, is celebrating its fifteenth year in the industry with a rebrand and several major successes. BMF is commemorating its fifteenth-year...

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Advertising Featured News

Mercedes-Benz Launches New C-Class International Marketing Campaign

Joshua Hughes

July 6, 2018

"Never Stop Improving" from Mercedes-Benz highlights elite athletes who train day after day to refine and improve their performance The market launch of the new...