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Running throughout the holiday season, the UGG push features a five-part video series featuring iconic style and Rosie Huntington-Whiteley.
UGG, a division of Decker Brands, has launched its fall campaign starring actress, supermodel, and the marque’s inaugural Global Women’s Ambassador, Rosie Huntington-Whiteley. Running throughout the holiday season, the push features a five-part video series that celebrates iconic style.
The effort aims to capture the feel of the brand and elevate its vibe. Meanwhile, the original Classic Boot has expanded into five latest collections for added versatility and styling options. The new ranges include Classic, Classic Street, Classic Luxe, Classic Cuff, and Classic Slim.
Said creative shows the star decked in varying silhouettes and unveils the first digital video introducing Classic Street. In the still image, she is seen wearing the Abree Short, Classic II, McKay, Classic Cuff Shortand, and Kristin in the footwear giant’s iconic Chestnut colourway.
Huntington-Whiteley will appear across the campaign’s video series and still photography executions. Set against the backdrop of California, the campaign was directed by famed photographer and artist, Cass Bird, styled by Cher Coulter, with creative direction by Wednesday Agency NYC.
“Rosie personifies the spirit of the brand perfectly with her warm personality and globally-renowned style. It is a true pleasure working with her and we’re thrilled to have her as our first Global Women’s Ambassador,” said Nicks Ericsson, Marketing Director, Women’s at UGG.
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