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The deal entails an arrangement placing the hotel group’s members in premium position by adding value to the its vacation experiences
International hotel chain, Diamond Resorts International, has formed a fresh alliance with country music singer and actress, Jana Kramer. The deal entails a sponsorship arrangement which places members of the hospitality group in premium position in relation to appearances by the artiste.
In conjunction with the partnership, select clients of the brand will be afforded premier seating at Kramer’s live concerts. Additionally, the tie-up promises the personal presence of the entertainment icon across the company’s Events of a Lifetime platform—an offering which is fast gaining popularity.
The direction captures the marque’s goal to add excitement, uniqueness, and memorability to its existing vacation experiences. The newly appointed star joins a prolific roster of celebrities which already includes country artiste, Colt Ford as well as baseball Hall of Famers, Reggie Jackson and Gaylord Perry.
Others on the line-up include also athletes such as the Professional Golfers’ Association’s touring professionals, Brian Gay and John Cook, and the Super Bowl XXVI’s Most Valuable Player, Mark Rypien. According to Diamond Resorts, Kramer is a proud addition to its brand ambassador team.
“Our members and owners will love getting to know Jana as a person and watching her perform. Our Events of a Lifetime franchise continues its growth through unique experiences which allow our members and owners to Stay Vacationed,” said Michael Flaskey, Chief Sales and Marketing Officer at Diamond Resorts International.
The chain comprises a network of more than 350 holiday destinations which are spread out across 34 countries worldwide, covering markets such as the United States, Canada, Mexico, the Caribbean, South America, Central America, Europe (including England), Asia, Australasia, and Africa.
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