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Luxury fashion house Dior has officially opened its latest flagship store in New York City. It is located just steps from the corner of 57th Street and Madison Avenue—the same intersection where founder Christian Dior first introduced the brand to the American market in 1948.
Spanning four floors, the newly inaugurated ‘House of Dior New York’ was conceived by celebrated architect Peter Marino. The store offers a comprehensive showcase of Dior’s universe, featuring women’s and men’s ready-to-wear collections, leather goods, fine jewellery, homeware from Dior Maison, and fragrances. It also includes a curated selection of exclusive, limited-edition pieces available only at this location.
Dior Introduces Exclusive Spa Experience at New York Flagship
Adding a new dimension to its luxury offering, Dior has unveiled an exclusive Dior Spa on the fourth and top floor of the flagship. Inspired by the refined elegance of Parisian haute couture salons, the spa pays homage to the brand’s iconic 30 Montaigne address in Paris, providing a serene and elevated environment tailored to bespoke wellness experiences.
The spa features cutting-edge treatments, beginning with a personalised skin diagnosis using Dior Measurements—an advanced analysis tool that evaluates collagen density, hydration levels, pH balance, and skin elasticity. Guests can choose from high-tech facials incorporating Cold Laser, Ultrasound, Microcurrent, LED, Cryotherapy, and Oxygen infusion technologies. The spa’s launch highlights Dior’s commitment to holistic luxury, blending scientific innovation with the brand’s timeless aesthetic.
A Tribute to 75 Years of Style and Art
The House of Dior New York blends heritage with modernity, offering a dialogue between past and present through soft tones, minimalist furnishings, and Versailles parquet flooring that nods to 30 Montaigne. The opening marks a significant milestone in Dior’s retail strategy, reinforcing its legacy in the U.S. while offering a modern interpretation of luxury for today’s clientele.
