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The recent announcement that Margot Robbie would be the new face of Chanel N°5 has been further confirmed by the release of her first campaign. This marks the first new campaign for Chanel N°5 in four years.
Luca Guadagnino directs the upcoming film ‘See You at 5’, bringing his renowned ability to craft intensely sensual and evocative cinematic experiences. His acclaimed work on ‘Call Me by Your Name’ (2018) is a prime example of this talent.
The filmmakers chose to shoot the film in 35mm format, enhancing the visual texture and complexity of the scenes. This format is particularly well-suited for capturing the subtle nuances of human emotion, such as skin texture or the nervous energy of a first date. The film delves into the dynamic interaction between a woman and the object of her desire, played by Jacob Elordi.
Jacob Elordi is an ideal choice, earning his status as a millennial idol through the TV series ‘Euphoria’ and the thriller ‘Saltburn’ (produced by Margot Robbie). After portraying Elvis Presley in Sofia Coppola’s ‘Priscilla’ and preparing to play Frankenstein in Guillermo del Toro’s upcoming film, Elordi brings a mix of anxious masculinity, raw sensitivity, and fierce beauty to his role in ‘See You at 5.’
Chanel stated that the film is exceptionally long for a Chanel N°5 advertisement, clocking in at two minutes and twenty seconds. A carefully crafted and meticulously planned storyline supports the extended runtime, vividly portraying the sophisticated, contemporary world of the iconic Chanel fragrance. The film also emphasises the captivating and liberated feminine character at its core, showcasing a combination of boldness, humour, and a rebellious spirit.
Meanwhile, people describe Robbie as a woman who has shaped her success, driven by a passion for telling stories focused on strong female characters.
The red skirt suit she wears references the one worn by Carole Bouquet in ‘Monuments’ (1986), a Ridley Scott-directed advertising film shot in Utah. The stories of various muses continue to perpetuate the enduring legend of this iconic perfume.
The ambitious narrative of the new film transforms a simple romantic exchange into a captivating and epic story. The film conveys the intangible value of luxury and the essence of the perfume, which is timeless and instantly recognisable.
With its stunning visuals, evocative storytelling, and Robbie’s captivating performance, the new Chanel N°5 campaign is a testament to the enduring power of the fragrance and the woman who represents it. The film concludes, leaving viewers with a lingering sense of elegance, mystery, and desire.
