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LVMH, a French luxury company with iconic names such as Louis Vuitton, Moët & Chandon, and Hennessy, has struck a strategic collaboration with Formula 1. This ten-year deal strengthens LVMH’s position as a worldwide partner of the premier racing series.
LVMH’s prestigious brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer, will collaborate with Formula 1 to celebrate the sport’s 75th anniversary in 2025. Each brand will contribute unique strengths to the partnership, enhancing the fan experience.
Bernard Arnault, chairman and CEO of LVMH Group, stated: “People, the pursuit of excellence, and a passion for innovation are central to the work of our Maisons and Formula 1.”
“In motorsport, as in fashion, watchmaking, or wines and spirits, every detail is crucial to achieving success. Whether in our workshops or on racetracks across the globe, the relentless pursuit of pushing boundaries fuels our vision. This essence is what we aim to infuse into our exceptional partnership with Formula 1.”
LVMH and Formula 1 will unveil their groundbreaking partnership at the start of the upcoming season, marking a major milestone in both their histories. Set for early 2025, this unprecedented collaboration promises exciting developments and synergies between the worlds of luxury and motorsport.
LVMH revealed that its teams will share their renowned craftsmanship and entrepreneurial spirit with Formula 1 fans. This will result in unique hospitality offerings, exclusive activations, limited edition items, and captivating content that will enhance the overall Formula 1 experience.
Stefano Domenicali, president and CEO of Formula 1, remarked: “Excellence is the core value driving our sport, a principle shared by LVMH. I am thrilled to announce that this landmark partnership will commence in 2025.”
“As Formula 1 continues to expand globally, reaching new and more diverse audiences, LVMH’s strength and wide-ranging expertise make them the ideal partner to help us elevate the fan experience and celebrate the rich heritage of our sport. He added that this is a milestone partnership for both organizations, and I want to express my gratitude to Bernard and Frédéric Arnault for their vision and dedication in making this a reality.
Get ready for an exciting new chapter in Formula 1 history! The collaboration with LVMH will elevate the sport to new heights, delivering unique activations, limited edition merchandise, and exclusive hospitality experiences. This partnership promises to redefine the essence of being a Formula 1 fan, and we can’t wait to see what the future holds!
