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Dior’s sneakers unveil a cutting-edge digital twin by adding an NFC chip beneath the right shoe, elevating digital authenticity certification.
The French luxury house Dior has launched a limited series of 470 pairs of sneakers crafted on Ethereum blockchain grounds. With this unique digital creation, customers can own a pair of Dior sneakers with Non-Fungible Tokens (NFTs).
Unlike the Dior B22 Sneakers, the B33 series integrates encrypted technology. Thus, connecting Dior’s new B33 sneakers with ‘digital twins’ makes it a remarkable NFT endeavour.
Nevertheless, this NFC chip-integrated collection from Dior Men’s Fall 2023 Collection is a new initiative to grant access to a secure platform. Following this exclusive perk, customers can gain immediate access to Dior’s Spring 2024 collection and the latest updates.
Based on Aura Blockchain Consortium technology, Dior has taken formidable steps to secure the integrity of its blockchain authenticity certification. As per the Forbes report, LVMH Group – Dior’s parent company – OTB Group, Prada Group, Mercedes-Benz, and Cartier own this Aura Consortium technology.
Moreover, interested shoppers can get their hands on this exclusive Dior blockchain collection beginning on the 6th of July on Dior’s official website.
How These NFT-Matched Dior Sneakers Unlock Dedicated Services
This technological advancement came to fruition by Kim Jones, Dior’s artistic director. The brand’s Men’s Fall 2023 Collection integrates seven distinctive styles, not to mention the classic combination of mohair and Dior’s iconic Dior Oblique pattern. The shoes are an extremely limited edition, with a pair valued at $1,350.
After releasing these NFT-matched sneakers, Dior has plans to showcase six different B33 sneakers designs next.
In terms of its working mechanism, each NFC chip is paired with an encrypted key. According to Dior, a specific key pattern will link a customer to a secure platform and unlock dedicated services, heralding a new era in the fashion industry.
However, these dedicated services do not guarantee favourable rewards and have limited working premises. What they offer, instead, is authenticity, manufacturing process details, and future notifications.
The integrity of the digital connection with the virtual work aims at waste management, production optimization, and enhanced customer experience.
By leveraging this digital twin technology, it allows Dior to direct more potential customers to their brands, improving the customer experience wholly.
