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Kabeer Chaudhary, the managing director for APAC at M&C Saatchi Performance, has been promoted to global chief executive officer.
James Hilton, the CEO, and Founder of M&C Saatchi Performance, a worldwide performance marketing firm, handed over the reins to Chaudhary and continued his role as Chairman.
Since 2015, Chaudhary has been with M&C Saatchi World Services. For the past two years, Chaudhary has served as managing director for APAC. Under his supervision, the advertising agency has reinforced its regional positioning across different verticals by maneuvering clients.
Until a renewal has been decided, the new CEO will manage APAC operations and report to James Hilton.
James Hilton said, “In Kabeer, we have a dynamic and respected leader with a clear vision for the agency’s future. Over the past 8 years, working at M&C Saatchi Performance, he has gained trust and recognition from our team and clients, taking our APAC business to the next level and driving operational excellence. Kabeer is a renowned digital marketing expert with a distinctive ability to put people first. I look forward to seeing what we achieve with him at the helm.”
Kabeer Chaudhary, on his designation, said, “It is a tremendous honor for me to take on the CEO role from James and further expand on the exceptional legacy he has created. While at M&C Saatchi Performance, I have witnessed firsthand the hard work that has led us to become a trusted and recognized performance marketing powerhouse. My focus will remain on driving incremental business growth for our clients while expanding our portfolio of services and geographies. With the strong M&C Saatchi brand name, a global team of performance marketing experts, and an envious list of clients, I’m excited to lead the agency through the next era of growth”.
