Adidas announces the launch of its new app ‘CONFIRMED’

Created as a new hub for Adidas, users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling

Throughout its history, Adidas has maintained an unrelenting commitment to innovation. Acknowledging the constantly changing nature of today’s streetwear landscape, and seeking to create a lasting cultural impact, the sportswear brand is launching its new app, CONFIRMED.

Building on the foundations laid in 2015 by a previous iteration of the platform and bringing in some of the Adidas’ top creators, the newly launched CONFIRMED app takes a unique community-focused approach. Created as a new hub for the brand, users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling.

From exclusive collaborations to the most innovative designs, CONFIRMED is driven by its refined product offering and commitment to carefully considered curation. Serving as the brand’s new hub for highly anticipated releases, app users will have exclusive access to a number of Adidas’ most sought-after product drops such as Noah’s first collaborative collection, Sean Wotherspoon’s sustainable SUPER EARTH silhouette, and Craig Green Superstar sneakers shown on the catwalk in January 2020.

Meanwhile, built with an acute awareness of the challenges that sneaker lovers face, CONFIRMED offers consumers a fast, fair, and secure way to purchase highly desirable products by leveraging Adidas’ most up-to-date release mechanisms and state-of-the-art digital security.

CONFIRMED is more than just a destination for exclusive product drops. Fueled by a desire to provide fans of the Three Stripes with an unrivalled digital experience, the app will be home to engaging stories crafted with the Adidas’s top creators.

From quick-fire listicles and interviews to elevated storytelling and never-before-seen video, the platform will shed new light on the Three Stripes, bringing the untold stories of some of the brand’s most exciting releases to life.

With community at its heart, CONFIRMED seeks to give users unprecedented access to Team Adidas, playing host to content from some of the most influential names in culture including Jonah Hill, Blondey, Nigo and beyond to provide insider access to a community of tastemakers who ongoingly create a culture and push it forward.