McDonald’s have created a new minimalist style advertising campaign in France giving directions to the nearest branches.
Using the famous McDonald’s French fries, TBWA/Paris have created ads showing fries growing into arrows giving directions such as ‘3rd exit at the roundabout’ and ‘Turn right’.
The designs come in 64 combinations with 8 different coloured backgrounds. The famous yellow fries are instantly recognisable meaning you’ll never take the wrong turn to your local McDonald’s again.
