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Players Representing the US in Tokyo Olympics in Two Years Will Again Wear Apparel Designed by adidas
Today, adidas announced that it will be the Official Uniform Provider of USA GOLF for the 2020 Olympic Games. Apparel will be specifically designed to showcase the colours of the United States while infusing the technology that the brand can provide.
Designs for the USA GOLF apparel in Tokyo are already underway, but the brand will be releasing a special USA-inspired collection on 1 June, 2018 that will feature apparel and accessories for those looking to get a head start on their USA spirit heading into the Ryder Cup and beyond.
“It was a clear choice to continue our relationship with adidas following the success we saw for USA GOLF in Rio. We anticipate another successful year for all of our players that qualify for Tokyo and know they will be in the best apparel to help them succeed on the course,” said Andy Levinson, Executive Director, USA GOLF.
In addition to the men’s and women’s teams wearing the apparel in Tokyo, the brand is outfitting both teams for the 2018 Youth Olympic Games and 2019 Pan-Am Games. Casual golf apparel will also be provided for player caddies and USA GOLF staff for all events.
“Golf is already a global sport, but the Olympics shine a special spotlight on the game we love. That is why we are honoured that we have been chosen once again to design and develop the apparel that will be worn by the players who represent USA GOLF in Tokyo.
“It is a trust we do not take lightly, and we will be focused on developing the best products for the players competing, just as we do every day for golfers everywhere,” said Jeff Lienhart, President, adidas Golf.
adidas was a two-time winner of the World Branding Awards, in the Fashion-Sports category.
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