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New ‘MasterChef the TV Experience’ Restaurant Set to Make its Mark on Dubai’s Dining Scene
Dubai-based property developer and fast-growing F&B specialist The First Group has signed a landmark deal with global content powerhouse Endemol Shine Group to bring the world’s first MasterChef the TV Experience restaurant to Dubai.
Based on the hugely popular reality television series, the restaurant will introduce a world-first dining experience to Dubai that will showcase the talents and recipes of MasterChef series contestants from many of the 52 territories where the programme is produced worldwide.
Set to debut in The First Group’s forthcoming Wyndham West Bay Dubai Marina Hotel, which is scheduled to open in the second half of 2018, the restaurant concept will fully immerse guests in the TV show experience.
Featuring an interior design concept inspired by the show’s TV set itself, diners will be able to choose from a dynamic menu featuring popular original dishes conceived and inspired by series contestants and champions.
The show is produced and distributed by Endemol Shine Group. It is a cookery television format having been adapted locally in 52 countries. It is seen in over 200 countries and watched globally by over 250 million viewers.
“The show has a global fan base who are keen to engage with the brand in new ways and our extensive range of successful products and experiences are testament to its worldwide appeal. MasterChef the TV Experience is an exciting opportunity for audiences in this market to enjoy a unique and immersive dining experience that will truly reflect the values, quality and integrity associated with the show,” said Frances Adams, Endemol Shine Group Director, Brand Strategy.
The brand’s massive popularity makes the opening of the world’s first MasterChef the TV Experience restaurant in Dubai a major coup for the city, said Duncan Fraser-Smith, Director of Global Food & Beverage for The First Group.
“We’re incredibly excited to introduce this unique restaurant concept to Dubai. It is an extension of an iconic brand that will further enhance the city’s reputation as a global dining destination,” added Fraser-Smith.
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