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Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September.

Estée Lauder has unveiled a push around a second limited-edition makeup collection with Victoria Beckham. As the official face of the effort, she will front its digital and print executions. The imagery for the advertising campaign was shot in New York City by photographer, Lachlan Bailey.

“I am so excited to be expanding my collection. To work with Lachlan and Estée was very special and a real honour. Inspired by my favourite cities in the world, this capsule reflects my personal beauty vision. I hope it will make women everywhere feel beautiful and confident,” said Beckham.

The new Victoria Beckham Estée Lauder Makeup Collection.
The new Victoria Beckham Estée Lauder Makeup Collection

The new line will be available from September onwards at select retailers globally as well as online via the fashion icon’s website and her London flagship store on Dover Street. The range can also be purchased through the cosmetics giant’s portal by keen online shoppers.

“We will amplify the aspirational beauty conversation with deeper product innovation, newly curated beauty looks, and dynamic digital beauty content to inspire women around the world,” said Stephane de La Faverie, Global Brand President of Estée Lauder.

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Joshua Hughes

Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.
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