World Branding Forum

Mobilize Leads Electric Mobility Push

October 10, 2022

The Renault Group expects its new electric mobility venture, Mobilize, to account for a significant 30% of its total turnover by 2030 – and it...

Read Time:3 Minute, 36 Second

Brown-Forman to Purchase Diplomático Rum

October 7, 2022October 7, 2022

Brown-Forman Corporation (NYSE:BFA, BFB) announced today it has reached an agreement to purchase the Diplomático Rum brand and related assets from Destillers United Group S.L....

Read Time:49 Second

Jonathan Davis Introduces Freak On A Leash

October 7, 2022

Korn frontman Jonathan Davis has announced the launch of his new pet brand, Freak On A Leash. Announcing the news on Instagram, Davis said that...

Read Time:1 Minute, 10 Second

Au Vodka launches a brand new flavour

Branding Featured General News

October 6, 2022

Au vodka brand has been "inundated with praise" after launching a new drink onto the market which completely changes colour once you add in the...

Read Time:2 Minute, 30 Second

Goodwill Introduces GoodwillFinds

October 5, 2022October 5, 2022

Goodwill is making its first big push online with GoodwillFinds, a curated marketplace of donated goods that seeks to compete with Poshmark and The RealReal,...

Read Time:27 Second

Burger King “Smart people have our app”

October 4, 2022

Burger King has released three light-hearted campaign images encouraging customers to download their app! Burger King has devised a way to encourage consumers to get...

Read Time:4 Minute, 18 Second

Branding Design Featured General News

Fforme Carries Momentum to Paris

October 3, 2022October 3, 2022

Fforme has struck a chord with its sleek and sculptural approach to womenswear, offering mobility and comfort to high achievers. The brand, which aims to...

Read Time:2 Minute, 9 Second

Branding Design Featured General News

Evolving the look of the olympic brand

September 30, 2022

The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications and...

Read Time:1 Minute, 57 Second

Branding Design Featured General News

Supermarket Good Club rebrands as Dizzie

September 28, 2022September 28, 2022

Zero waste online supermarket Good Club has rebranded to Dizzie with the help of creative agency Nice and Serious. Founded in 2019, the retailer specialises...

Read Time:1 Minute, 34 Second

M&M Campaign: For All Funkind

September 28, 2022September 28, 2022

Earlier this year, M&M’s updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes “Mr.” and “Ms.”...

Read Time:1 Minute, 45 Second

Ikea Norway Life Collection