World Branding Forum

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Pringles 2021 Big Game spot will be rolled out across all brand communications including on-pack, digital and in-store promotions in early 2021 After three successful...

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Advertising Campaigns Featured News

Corona beer delivers a little slice of paradise to folks in Corona Del Mar

Olivia Pearce

December 16, 2020December 16, 2020

Corona marks the 30th anniversary of its iconic "O'Tannenpalm" Christmas ad This year marks 30 years since Corona beer debuted its iconic “O’Tannenpalm” TV commercial...

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Advertising Branding Campaigns Featured Marketing News Press Release Public Relations

World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’

Eliza Jane

December 15, 2020December 16, 2020

More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...

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Campaigns Featured News

Channel 4 launches its first Christmas brand campaign, #MerryDifferent

Eliza Jane

December 15, 2020December 15, 2020

Channel 4's Christmas campaign raises a smile and encourages everyone to be a little more accepting of each other Channel 4’s first ever Christmas brand...

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Campaigns Featured News

Johnnie Walker launches vision to plant one million trees in Scotland

Olivia Pearce

December 15, 2020December 15, 2020

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky Johnnie...

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Samsung launches TikTok app on its Smart TV’s in Europe

Thomas Ng

December 15, 2020December 15, 2020

The new global partnership launches first in the UK with millions of Britons now able to exclusively watch TikTok on Samsung Smart TVs Samsung Electronics...

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Campaigns Featured Marketing

Mercedes-AMG unveils its latest marketing campaign with Lewis Hamilton

Joshua Hughes

December 15, 2020December 15, 2020

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...

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Campaigns Featured Marketing News

Heineken and Publicis Singapore introduces “The Driver’s Fridge”

Eliza Jane

December 15, 2020December 15, 2020

Heineken's Driver's Fridge is aimed to convince the country that they can enjoy a can of beer before hopping into their car Thirsting for a...

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Branding Featured News

New Balance announces multi-year sponsorship deal with FC Tokyo

Olivia Pearce

December 14, 2020December 14, 2020

The sponsorship boosts New Balance’s presence in J League, fulfilling part of its growth plans for football across the continent New Balance and FC Tokyo...

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Toyota Motor Europe announces the launch of KINTO Europe

Thomas Ng

December 14, 2020December 14, 2020

KINTO Europe, a joint venture between Toyota Motor Europe (TME) and Toyota Financial Services (TFS) to open in April 2021, based in Cologne KINTO is...

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Heineken joins in first Pan-European consortium for future wind farm

Thomas Ng

December 14, 2020December 14, 2020

Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe Alcohol company, Heineken,...