World Branding Forum

Read Time:1 Minute, 59 Second

As Global Brand Ambassador, Hale will act as the face of Almay in a series of upcoming campaigns, including the launch of a series of...

Read Time:1 Minute, 35 Second

Campaigns Featured News

Honeycomb cereal donates 600 bicycles to teens in foster care

Olivia Pearce

May 13, 2020

In recognition of National Foster Care Month and National Bike Month in May, Honeycomb cereal announced a US$50k/£40.6k donation to Together We Rise, a national...

Read Time:2 Minute, 12 Second

Featured Marketing News

Casetify announces debut of Hello Kitty in two special edition collections

Eliza Jane

May 13, 2020May 13, 2020

Casetify welcomes Hello Kitty to the co-lab programme for two special edition collections Lifestyle brand Casetify is inviting Sanrio's fan-favourite character, Hello Kitty, to makeover...

Read Time:1 Minute, 37 Second

Industry News

WPP Verticurl agency achieves global Marketo Engage specialisation

Anisha Kapoor

May 13, 2020May 13, 2020

Verticurl, WPP Marketo Engage agency and Adobe Platinum Partner, announces the achievement of Marketo Engage specialisation across the Americas, Europe, and Asia, thus making it...

Read Time:3 Minute, 4 Second

Apple announces its annual WWDC20 will be hosted virtually starting June

Thomas Ng

May 12, 2020

Apple has announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, in the Apple Developer app and on the Apple Developer...

Read Time:1 Minute, 16 Second

Advertising Campaigns Featured News

TikTok produces its first UK TV advert alongside #BrighterInside campaign

Eliza Jane

May 12, 2020

TikTok has launched its first-ever TV advertisement in the UK. The ad is part of the company's “A Little Brighter Inside” campaign, where it shines...

Read Time:1 Minute, 23 Second

Campaigns Featured News

Elizabeth Mott company launches Keep Makeup Artists Working campaign

Olivia Pearce

May 12, 2020May 12, 2020

Elizabeth Mott company is dedicating US$10k to support 50 makeup artists who have been affected by COVID-19 to work virtually Elizabeth Mott, a Korean beauty-inspired,...

Read Time:2 Minute, 52 Second

Branding Featured News

Coca-Cola supports Red Cross and Red Crescent teams around the world

Olivia Pearce

May 12, 2020May 12, 2020

The Coca-Cola system and The Coca-Cola Foundation are pledging more than US$100 million/£81 million to support COVID-19 relief efforts around the world, channelling funds to...

Read Time:1 Minute, 12 Second

Campaigns Featured News

Heineken Company launches “Back the Bar” initiative around the world

Eliza Jane

May 11, 2020

Heineken launches Back The Bar initiative to support restaurants and bars amidst pandemic Heineken brands have been enjoyed in restaurants and bars around the world...

Read Time:2 Minute, 12 Second

Campaigns Featured News

Nike partners Good360 to donate footwear to healthcare professionals

Eliza Jane

May 11, 2020

Nike donates more than 140,000 pieces of footwear, apparel and equipment globally In recognition of frontline healthcare workers combating COVID-19 around the world, winner of...

Read Time:2 Minute, 14 Second

Campaigns Featured News

TikTok teams up with Tiana Kocher to benefit the Philippine Red Cross

Olivia Pearce

May 11, 2020

TikTok and Tiana Kocher's #DontTripChallenge campaign benefits Philippine Red Cross and The American Red Cross in the battle against COVID-19 Recording artist Tiana Kocher has...

Read Time:3 Minute, 20 Second

Campaigns Featured News

Kellogg Mission Tiger campaign features Shaq and Candace Parker

Olivia Pearce

May 11, 2020

Kellogg Mission Tiger donation will provide safe court, equipment and more to help kids play when sports return What started as a simple video conference...