Casetify welcomes Hello Kitty to the co-lab programme for two special edition collections

Lifestyle brand Casetify is inviting Sanrio’s fan-favourite character, Hello Kitty, to makeover two collections of special edition tech accessories, available for purchase worldwide on 22 May 2020.

The Hello Kitty x Casetify collection will debut in two capsules: The Mini Mart Collection and The Signature Collection. With both product lines playing on the adorable features that Hello Kitty fans have come to know and love, every accessory creates a new way to personalise and rep the iconic character on Casetify premium quality accessories.

Launching with Hello Kitty x Casetify limited edition release, The Mini Mart Collection brings candy-coloured market essentials and reimagined everyday items to a range of accessories compatible with iPhone, Apple Watch, AirPods 1/2, AirPods Pro, MacBooks, iPads, and more. From special edition Floaty Cases to playful “fruit stickers” taking over Casetify best-selling styles like Glitter and Impact Cases, fans are invited to customise and create their very own Hello Kitty-approved accessory.

Joining the lineup, and introduced just in time for the collaboration, shoppers can also take their tech to the virtual “refrigerator aisle” and choose from limited edition designer Milk Cases, turning their phones into a grocery list staple. At the same time, Hello Kitty x Casetify will also unveil a Signature Collection of classic designs, bringing timeless Kitty looks such as her red bow, blue jumper, and LBW (little black whiskers) to tons of custom tech accessories, including the new Casetify Puffy Case.

“Hello Kitty is an extra special partner to join Casetify for our latest collection,” said Casetify CEO and Co-founder, Wes Ng. “We’re introducing the collaboration the only way we know how–by inviting the entire Casetify Community to a global celebration of Hello Kitty, channelling her joy and sense of style in every accessory.”

As Hello Kitty officially joins Casetify Co-Lab (a creative programme known for releasing sold-out capsules with brand partners from around the world), the collection will introduce two brand new Casetify products to the collaboration. First, fans will be able to dress their tech in the new adhesive 2-in1 grip stand, available in four designer prints. Disguised as a Mini Mart essential bandage, the strap is engineered for easy smartphone handling, offering a cute way to grip and stand up portable tech.

Additionally, customers will be able to shop Casetify first-ever printed UV tech sanitiser. Lined with mercury-free sanitising lamps, and equipped with an embedded wireless charger, customers can disinfect their screens and replenish their iPhone batteries in true Hello Kitty fashion, retailing at US$120/£97.

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