World Branding Forum

JetBlue launches ‘20 Years Just Flew By’ fare sale with seats starting as low as US$20 one way in select markets JetBlue yesterday marked its...

Read Time:3 Minute, 29 Second

Branding Featured News

Courvoisier Cognac partners with Pusha-T

Courvoisier Cognac showcases emerging talent in iconic chateau homage Courvoisier Cognac, an awarded cognac house, has announced the opening of Maison Courvoisier in Chicago, on...

Read Time:1 Minute, 43 Second

Branding Featured News

Fabletics and Maddie Ziegler team up for second collaboration

Featured General Marketing News

Fabletics, a global active-lifestyle brand co-founded by Kate Hudson, announces the launch of a new Maddie Ziegler <3 Fabletics collection. Back by popular demand, the...

Read Time:1 Minute, 14 Second

Afterpay taps Airbnb executive as first global CMO

Advertising Industry Marketing

Afterpay, a financial technology company, has announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the...

Read Time:2 Minute, 35 Second

MKTG appoints Victoria Azarian Chief Creative Officer

Advertising Industry Marketing

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

Read Time:3 Minute, 5 Second

Leo Burnett Chicago boosts creative capabilities with top rank hires

February 11, 2020

Leo Burnett Chicago hires Kaylin Goldstein as Executive Vice President and Mike Davidson as Head of Production Leo Burnett Chicago, an advertising agency, has recently...

Read Time:1 Minute, 1 Second

Campaigns Featured News

Uber Eats and Guz Khan ‘Bring It’ in new ad campaign

February 10, 2020

Uber Eats partners comedian Guz Khan in uplifting, lighthearted ad campaign Uber Eats launched its first-ever large-scale, integrated brand campaign. Called 'Bring It', created by...

Read Time:2 Minute, 6 Second

Campaigns Featured News

7,000 Bacardi employees spark conversations about cocktails and culture

Advertising Featured News

February 10, 2020

Bacardi goes Back to the Bar and releases the Bacardi Cocktail Trends Report showcasing what’s stirring in 2020 7,000 Bacardi employees across the globe turned...

Read Time:1 Minute, 52 Second

Kinder Bueno Chocolate Bar makes TV debut at 92nd Oscars

Joshua Hughes

February 10, 2020

Kinder Bueno spot joins robust Oscars marketing campaign for the brand, supplemented with E! Entertainment and Meredith Corporation integrations, including custom vignette featuring "Rocketman" costume...

Read Time:2 Minute, 24 Second

Branding Featured News

Vans opens its first community-driven retail store in downtown LA

February 7, 2020

Vans, a manufacturer of skateboarding shoes and related apparel, opens its first community-driven retail and event space in Downtown Los Angeles, United States. The space...

Read Time:2 Minute, 54 Second

Campaigns Featured News

Nike extends athletic leadership, elevates climate action urgency