Kinder Bueno spot joins robust Oscars marketing campaign for the brand, supplemented with E! Entertainment and Meredith Corporation integrations, including custom vignette featuring “Rocketman” costume designer, Julian Day

Kinder Bueno, a unique chocolate bar brand with a taste experience that defies expectation, debuted its first US television commercial during the 92nd Oscars on Sunday, February 9, 2020. The 30-second commercial introduced the brand’s new tagline, “Life Gets Bueno.”

The commercial marked the third consecutive year confectionery company, Ferrero USA, has advertised a Kinder brand during the award show, and the second time a Kinder product has made its US television debut for Oscars audiences. Ferrero launched the then new-to-market Kinder Joy, during the 2018 Oscars and was spotlighted again in 2019.

To further entice consumers, Kinder Bueno collaborated with Meredith Corporation‘s PEOPLE to develop and produce, “Life Gets Bueno Unwrapped,” a custom vignette featuring Julian Day, the costume designer behind prolific films Bohemian Rhapsody (2018) and Rocketman (2019). The video, which is on, peels back the layers of one of Hollywood’s brightest stars in costume design.

Kinder Bueno has also partnered with NBCUniversal to roll out a series of custom content across E!‘s “Live From the Red Carpet” programming that will include on-air segments in the new NYC-based “E! News” morning show, social storytelling across E! News social platforms and more, creating buzz and excitement throughout Oscars week.

“Similar to Kinder Bueno’s expectation-defying sensory experience, Oscars night is full of elegant moments and unexpected surprises,” said Noah Szporn, Vice President of Marketing, Kinder, North America. “We are thrilled to officially introduce American audiences to this one of a kind chocolate bar on Hollywood’s biggest night.”

Kinder Bueno’s US television debut follows its autumn 2019 introduction into the US market, and immersive pop-up experience, “Sweeteasy” in New York City, that allowed consumers to take a journey through the flavours and textures of the delicious treat through interactive rooms, drool-worthy stations and hidden treasures.

Kinder Bueno is part of the portfolio of brands by Ferrero USA, the confectionery company also known for Kinder Joy, Ferrero Rocher fine hazelnut chocolates, Tic Tac mints, Nutella The Original Hazelnut Spread and now, Butterfinger, Crunch and Baby Ruth.

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