World Branding Forum

Read Time:3 Minute, 33 Second

Two new research prototypes for its Green Fibre Bottle are revealed - containing beer for the first time with more leading companies are now committing...

Read Time:2 Minute, 21 Second

Campaigns Featured News

McDonald’s highlights children charity programme in latest campaign

Nathaniel Mark

October 11, 2019October 25, 2019

Ronald McDonald House Charities campaign says thank you to customers who have supported them over 30 years Leo Burnett London and McDonald’s – a five-time...

Read Time:51 Second

Industry News

HMV to revive UK high street

Anisha Kapoor

October 11, 2019October 11, 2019

HMV hopes to revive the UK high street with the opening of the biggest music and movie store in Birmingham. The HMV Vault will house...

Read Time:26 Second

Branding

YouGov names Netflix top brand amongst millennials

Olivia Pearce

October 11, 2019

YouGov have named Netflix as the number one brand according to millenials following new research. As the most talked about brand scoring 80.2, the streaming...

Read Time:2 Minute, 20 Second

Campaigns Featured News

Bacardi Rum upcycles plastic into first-ever straw vinyl records

Olivia Pearce

October 11, 2019October 11, 2019

Bacardi Rum turns plastic straws into music records pressed with Major Lazer and Anitta's summer anthem, "Make It Hot" Bacardi Rum has partnered with Lonely...