World Branding Forum

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Guess has launched a 12-piece spring fashion collection for men and women, which was made using environmentally-conscious processes. In conjunction with spring, Guess has rolled...

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Campaigns Featured News

WrestleMania Premieres Women’s Main Event

Deborah Joy Peter

March 26, 2019March 26, 2019

WWE stars, Charlotte Flair, Ronda Rousey, and Becky Lynch will main event WrestleMania 35 in front of a capacity crowd at MetLife Stadium. WrestleMania will...

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Branding Featured News

Coca-Cola Canada Goes Big with Mini Bottles

Olivia Pearce

March 26, 2019March 26, 2019

The mini bottles from Coca-Cola Canada are now available nationwide at grocery and convenience stores and also some food service outlets. Coca-Cola Canada has introduced...

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Featured Marketing News

Papa John’s Offers Shaquille a Slice of the Pie

Anisha Kapoor

March 26, 2019March 26, 2019

Papa John’s and Shaquille O’Neal have forged an alliance which will see the former athlete invest in nine stores and serve as ambassador. Papa John’s...

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Branding Featured News

Beringer Brothers Delivers Tequila Twist to Whites

Olivia Pearce

March 25, 2019March 26, 2019

Beringer Brothers has introduced a new line which features Sauvignon Blanc aged in premium tequila barrels to achieve even bolder flavours. Beringer Brothers has added...

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Design Featured News

Pottery Barn Kids Adds Style to Diaper Bag

Anisha Kapoor

March 25, 2019March 26, 2019

Williams Sonoma brands, Pottery Barn Kids and Mark & Graham, have joined forces to create a collection of diaper bags and changing pads. Pottery Barn...

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Featured Marketing News

De Beers Raises Glass to Bal Harbour Premiere

Deborah Joy Peter

March 25, 2019March 26, 2019

De Beers has opened a new store at the Bal Harbour Shops in Miami. The location present bespoke pieces made for diamond aficionados. De Beers...

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Campaigns Featured News Videos

Hennes and Mauritz Drives Careers with P.O.P.

Thomas Ng

March 25, 2019March 25, 2019

Hennes and Mauritz has revived its Place of Possible push to welcome job seekers to explore career opportunities with the brand. Hennes and Mauritz has...

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Advertising Featured News Videos

SK-II Casts James Corden in Bare Skin Chat

Anisha Kapoor

March 22, 2019March 23, 2019

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

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Campaigns Featured News Videos

Beef Loving Texans Steps Up to the Flavour Plate

Deborah Joy Peter

March 22, 2019March 23, 2019

Beef Loving Texans has launched an advertising campaign celebrating Texan heritage and a rich food and people culture around good eats. Beef Loving Texans has...

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Branding Featured News

Quay Australia Lands JLO and Alex Rodriguez

Olivia Pearce

March 22, 2019March 23, 2019

Quay Australia has introduced an exclusive sunglasses collection and two premium namesake lines with Jennifer Lopez and Alex Rodriguez. Quay Australia has created a campaign...

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Featured Marketing News

Skechers Sponsors 2019 Los Angeles Marathon

Thomas Ng

March 22, 2019March 22, 2019

Returning for a fourth year, Skechers Performance will serve as Los Angeles Marathon title sponsor and offer fans exclusive merchandise. Skechers Performance has returned as...