World Branding Forum

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Tissot has opened a new concept store in New York City to highlight its National Basketball Association partnership and passion for the game. Tissot has...

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Branding Featured News

Oban Casts Jack Falahee in Brand Campaign

Olivia Pearce

February 7, 2019February 8, 2019

Oban Single Malt Scotch Whisky has rolled out a new push tackling the brand’s frequently mispronounced named and that stars Jack Falahee. Oban Single Malt...

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Featured Marketing News

Brett Johnson Unveils Men’s Fall Collection

Deborah Joy Peter

February 7, 2019February 7, 2019

Italian-inspired fashion house, Brett Johnson, has launched its Autumn-Winter collection which features an expanded range of menswear. Brett Johnson has rolled out its Autumn-Winter 2019...

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HyperX Signs Marco Reus as Global Ambassador

Thomas Ng

February 7, 2019February 7, 2019

Esports and gaming brand, HyperX, has added German league football player, Marco Reus, to its expanding lineup of global ambassadors. HyperX, the gaming division of...

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Campaigns Featured News Videos

Dove Elevates Hair with Kelly Rowland’s Crown

Anisha Kapoor

February 6, 2019February 7, 2019

Dove has joined forces with Kelly Rowland to support young girls and celebrate hair confidence with a power anthem dubbed Crown. Dove has partnered with...

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Featured Marketing News

Avon Launches Eve Truth with Eva Mendes

Deborah Joy Peter

February 6, 2019February 7, 2019

Avon will launch the brand's latest eau de parfum release, Eve Truth, across the majority of its fifty markets with ambassador, Eva Mendes. Avon will expand...

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Advertising Featured News

Jarlsberg Adds Flavour with Life’s Best Served

Joshua Hughes

February 6, 2019February 6, 2019

Jarlsberg has expanded its largest advertising campaign rolled out in 2018 to offer consumers compelling experiences and great memories. Jarlsberg Cheese has widened its 2018...

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Branding Featured News

Parimatch Amps Up with Conor McGregor

Olivia Pearce

February 6, 2019February 6, 2019

Alongside its brand refresh, Parimatch has named Irish fighter, Conor McGregor, its official ambassador for the CIS region and Cyprus. International betting platform, Parimatch, has...

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Advertising Featured News Videos

Campari Welcomes Fans to Enter the Red

Joshua Hughes

February 5, 2019February 6, 2019

Campari has added to its Red Diaries series with a new short film starring actress, Ana De Armas, and television star, Lorenzo Richelmy. Italian aperitif...

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Campaigns Featured News Videos

Jim Beam Celebrates Legacy with Raised Right

Deborah Joy Peter

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Branding Featured News

Guess Inspires Spring Fashion with Campaign

Olivia Pearce

February 5, 2019February 5, 2019

Guess has unlocked its spring collection with the addition of four new models to its lineup and launch of key fashion pieces and accessories. Guess...

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Design Featured News

Mvstermind Steps into Style with Dr. Scholl’s

Thomas Ng

February 5, 2019February 5, 2019

For its latest design roll-out, Dr. Scholl’s has partnered with rapper and producer, Mvstermind, to deliver an offering for sneaker enthusiasts. Dr. Scholl’s Shoes continues its...