World Branding Forum

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In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...

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Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

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Campaigns Featured News

Sol Chelada Announces American Release

Deborah Joy Peter

February 28, 2019February 28, 2019

Mexican savoury beer offering, Sol Chelada, has made its way into the United States and will be made available to consumers via MillerCoors. Mexican beer...

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Indian Motorcycle Revs Up with Roadmaster Elite

Thomas Ng

February 28, 2019February 28, 2019

American bike company, Indian Motorcycle, has introduced the 2019 Roadmaster Elite, which is its latest ultra-premium touring model. Indian Motorcycle has rolled out the 2019...

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Design Featured News

Tapestry Collection by Hilton Unveils 2019 Plans

Deborah Joy Peter

February 27, 2019February 27, 2019

The Tapestry Collection by Hilton portfolio expects to hit impressive milestones and grow its stable of upscale hotels over the next year. The Tapestry Collection...

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Featured Marketing News

Starbucks Reserve Roastery Tokyo Launches

Anisha Kapoor

February 27, 2019February 28, 2019

Starbucks Reserve Roastery Tokyo amplifies the brand’s commitment to coffee innovation in Japan, its first market outside of North America. An earnest tribute to premium...

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Branding Featured News

Hyatt Premieres Andaz Munich Schwabinger Tor

Olivia Pearce

February 27, 2019February 28, 2019

Hyatt Hotels has announced the opening of its first Andaz-branded hotel in Germany, with the location set in Munich’s Schwabinger Tor. Hyatt has announced the...

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Lumentus Grows Digital Arm with Steve Alberts

Thomas Ng

February 27, 2019February 28, 2019

Steve Alberts has been appointed by creative communications agency, Lumentus, as Senior Account Director, Digital Strategy. Communications group, Lumentus, has appointed digital communications veteran, Steve...

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Campaigns Featured News Videos

Booking.com Inspires Americans to Be Bookers

Anisha Kapoor

February 26, 2019February 26, 2019

Booking.com has released a new advertising campaign with the aim to encourage Americans to go beyond planning and confirm their trip. Booking.com has debuted a...

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Advertising Featured News Videos

Natural Light Unveils Naturdays with Pat McAfee

Joshua Hughes

February 26, 2019June 13, 2023

Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee. Natural Light, the reduced-calorie...

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Design Featured News

Wrangler Launches ICONS for Urban Wearers

Olivia Pearce

February 26, 2019February 26, 2019

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

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Featured Marketing News

Tim Hortons Pours its Coffee Culture into China

Deborah Joy Peter

February 26, 2019February 26, 2019

Canadian coffee chain, Tim Hortons, has rolled out its store first in China. The new restaurant is strategically located in central Shanghai. Tim Hortons has...