World Branding Forum

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Developed by Energy BBDO, Ocean Spray has launched a creative campaign featuring television, social media, and digital spots. Ocean Spray has launched an advertising campaign...

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Branding Featured News

Alden’s Organic Offers Inside Scoop on Flavours

Olivia Pearce

January 10, 2019January 25, 2019

Alden’s Organic will debut a collection of eight new pint flavours in spring, and incorporate its novelty portfolio with sister brand, Julie’s. Ice cream maker,...

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Featured Marketing News

BMF Reveals Name Change and Key Milestones

Anisha Kapoor

January 10, 2019January 25, 2019

Integrated experiential marketing firm, BMF, is celebrating its fifteenth year in the industry with a rebrand and several major successes. BMF is commemorating its fifteenth-year...

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Oracle Gains Naming Rights to Giants Ballpark

Thomas Ng

January 10, 2019January 25, 2019

Releasing AT&T from its contract, the San Francisco Giants have signed a deal which hands Oracle the naming rights to its ballpark. Oracle and the...

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Branding Featured News Videos

Heineken Excites Fans with Non-Alcoholic Brew

Olivia Pearce

January 9, 2019January 25, 2019

The latest from brand, the Heineken 0.0 variant has debuted in United States as a zero-alcohol malt drink designed for mindful beer lovers. Heineken USA...

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Campaigns Featured News Videos

Pantene Japan Pairs Babychanco with Kondo

Deborah Joy Peter

January 9, 2019January 25, 2019

In a new push by Pantene Japan starring Sato Kondo and babychanco, uniqueness and self-expression are being upheld as the key message. Pantene Japan has...

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Advertising Featured News Videos

KitchenAid Offers Home Cooks Tasteful Tech

Joshua Hughes

January 9, 2019January 25, 2019

KitchenAid will soon launch its connected commercial-style range, an appliance created to inspire the creativity of culinary enthusiasts. KitchenAid has announced the entry of fresh...

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Wiivv and Dr. Scholl’s Step Up to 3D Heights

Thomas Ng

January 9, 2019January 25, 2019

Wiivv has joined forces with Dr. Scholl’s to deliver custom 3D-printed insoles to customers within the United States via a smartphone app. Footwear technology provider,...

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Branding Featured News Videos

Pepsi Premieres ‘For the Love of It’ Worldwide

Olivia Pearce

January 8, 2019January 8, 2019

Pepsi is releasing its new marketing platform and tagline in over 100 countries and collaborating with music’s Simon Fuller and Now United. Pepsi has debuted...

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Campaigns Featured News Videos

Enterprise Scores Alliance with Martin Brodeur

Deborah Joy Peter

January 8, 2019January 8, 2019

Enterprise has partnered with Canadian hockey icon, Martin Brodeur, for its latest campaign featuring television spots and digital shorts. Transportation solutions provider, Enterprise, has appointed...

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Featured Industry News

Choice Hotels Hands McKinney Creative Remit

Anisha Kapoor

January 8, 2019January 8, 2019

Following a nationwide agency search, Choice Hotels has awarded the creative business for its full portfolio of hospitality brands to McKinney. Choice Hotels International has...

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Advertising Featured News

McCann Health Names Eastwood Global CCO

Joshua Hughes

January 8, 2019January 8, 2019

McCann Health has filled the position of Global Chief Creative Officer with the appointment of longtime creative leader, Matt Eastwood. McCann Health has named Matt Eastwood its...