World Branding Forum

Read Time:1 Minute, 39 Second

British Airways and American Airlines are teaming up to offer travellers new routes from London to several cities across the United States. In tandem with...

Read Time:55 Second

Featured Marketing News

WestJet Spreads Wings with Dublin Service

Deborah Joy Peter

November 23, 2018November 23, 2018

WestJet is launching a seasonal nonstop service that goes from Halifax to Dublin. The flight service will run from 29 April to 25 October 2019....

Read Time:1 Minute, 18 Second

7-Eleven Canada First to Tap WeChat and Alipay

Thomas Ng

November 23, 2018November 23, 2018

Flaunting its tech savvy, 7-Eleven has embraced mobile payments by introducing WeChat Pay and Alipay at participating stores in Canada. Convenience retailer, 7-Eleven, has announced that...

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Advertising Featured News

Grey Grows New York with Four Creative Heads

Joshua Hughes

November 23, 2018November 23, 2018

Grey has added to its creative leadership with the appointment of four new executive creative directors at its flagship office in New York. Worldwide chief...

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Advertising Featured News Videos

Ram Trucks Takes Thanksgiving on the Road

Joshua Hughes

November 22, 2018November 22, 2018

Ram Trucks has launched a holiday push with a short film. With the title Thanksgiving Grace, the spot was developed for American television. Ram Trucks...

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Branding Featured News Videos

Yankee and Gwen Stefani Brighten the Season

Olivia Pearce

November 22, 2018November 22, 2018

Yankee Candle has partnered with recording artiste, Gwen Stefani, to inspire holiday excitement and introduce fans to #TheGwenCandle. Yankee Candle has teamed up with Gwen...

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Campaigns Featured News Videos

Nat Geo Reveals Hong Kong’s Beauty Secrets

Deborah Joy Peter

November 22, 2018November 22, 2018

The Hong Kong Tourism Board and Nat Geo have tied up for the tenth annual installation of the Great Outdoors national tourism campaign. The Hong Kong Tourism Board has...

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Zynga Flexes Supercar Muscle with Legends

Thomas Ng

November 22, 2018November 22, 2018

With the roll-out of Legends CSR Racing 2, Zynga sets some of the most iconic blockbuster cars in automotive history on the race track. Hot...

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Advertising Featured News

Payless Does More with Holiday Pop-Ups

Joshua Hughes

November 21, 2018November 21, 2018

Fashion and footwear retailer, Payless, is jazzing up holiday shopping with a series of pop-up retail stores, the latest of which is in New York....

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Campaigns Featured News Videos

Tiffany Dreams Up Wonder with Zoë Kravitz

Deborah Joy Peter

November 21, 2018November 21, 2018

Tiffany has added to its Believe in Dreams platform with a global roll-out of the campaign’s latest extension starring Zoë Kravitz and others. Tiffany &...

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Featured Marketing News

Beautycounter Dials in New York City Clean-Up

Anisha Kapoor

November 21, 2018November 21, 2018

Beautycounter is opening its first retail store on Prince Street in New York City, with a marketing campaign scheduled to roll out locally. Cosmetics group,...

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Branding Featured News

Zyppah Passes Ambassador Title to Shaq O’Neal

Olivia Pearce

November 21, 2018November 21, 2018

Zyppah enlists basketball legend, Shaquille O’Neal, to help continue its mission of bringing improved sleep to millions of snorers in America. Sleep health specialist, Zyppah,...