World Branding Forum

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New Lexus Performance, Crafted to the Extreme campaign made in partnership with Rhys Millen and Ozan Biron Crafting exceptional performance vehicles for luxury automaker Lexus...

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Advertising Featured News

Nick and Ric Offerman Celebrate Father’s Day with Lagavulin

Joshua Hughes

June 12, 2018

My Tales of Whisky content series by Lagavulin releases new video in honour of Father's Day The apple doesn't fall far from the tree in...

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Advertising Industry

Leo Burnett Unveils 2018 Cannes Lions Film Festival Predictions

Anisha Kapoor

June 12, 2018

Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20...

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Featured Marketing News

International Stars to Brighten Up 2018 FIFA World Cup Ceremony

Nathaniel Mark

June 11, 2018June 13, 2023

Robbie Williams, Ronaldo, and Russian opera singer Aida Garifullina to create spectacular opening ceremony at the 2018 FIFA World Cup Russia On 14 June, just a...

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Branding Featured News

IHOP Changes Name to IHOb Debuting Its New Ultimate Steakburgers

Olivia Pearce

June 11, 2018

IHOP, now IHOb, introduces new all-natural Black Angus beef steakburgers in seven delicious flavours Today, IHOP Restaurants announced that it is going by a new...

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Campaigns Featured News

Michelob ULTRA Celebrates Father Figures with #UTRADAD Campaign

Olivia Pearce

June 11, 2018

Michelob ULTRA pays tribute to coaches, mentors and others who play the role of #ULTRADAD, and forges new partnership with Up2Us Sports Michelob ULTRA, an...

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Advertising Industry Marketing

Wunderman Appoints Ian Sohn as President of Wunderman Chicago

Anisha Kapoor

June 11, 2018

Ian Sohn replaces Rick Schreuder as President of Wunderman Chicago Wunderman, a global digital agency, announced that Ian Sohn has been appointed President of its...

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Branding Featured News

IKEA and the LEGO Group Collaborate to Enable More Play and Creativity

Olivia Pearce

June 8, 2018June 8, 2018

Believing that play makes the world a better place, the IKEA and LEGO collaboration aims to make the whole home a better functioning and more fun...

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Branding Featured News

Revlon Announces New Global Brand Ambassador Mette Towley

Olivia Pearce

June 8, 2018

Viral "Lemon" video dancer to represent Revlon Live Boldly campaign to celebrate strong, talented and inspirational women Revlon unveiled that Mette Towley, renowned dancer and performance...

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Branding Industry

CHARGE Energy Branding Held for Third Time in Reykjavik

Anisha Kapoor

June 8, 2018

C-level speakers attending CHARGE conference on branding for the energy space, bringing together companies from both sides of the Atlantic, awarding the best Energy Brands in...

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Design Featured News

BOSS Unveils Innovative Shoes Made of Pineapple Leaves

Nathaniel Mark

June 7, 2018

Pineapple leaf fibre Piñatex used by BOSS Menswear and harvested as a byproduct of existing agriculture provides farming communities with additional income HUGO BOSS unveiled a new...

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Campaigns Featured News

Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports

Olivia Pearce

June 7, 2018June 7, 2018

Diageo Global Travel launches multi-million pound Johnnie Walker marketing campaign in Europe and Scotland's biggest airports As holiday-makers whisk their way through London Heathrow and Edinburgh...