World Branding Forum

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Cardinal Path has been offering both licensing and services expertise since 2005 and has a client retention of greater than 95% amongst its Google Analytics...

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Manchester United Announces Global Partnership with Chivas

Olivia Pearce

August 8, 2018

Luxury blended Scotch whisky Chivas becomes Manchester United's Official Global Spirits Partner Manchester United and luxury blended Scotch whisky brand, Chivas, have announced a multi-year...

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Featured Marketing News

Palestine Set for Success with Gloria Jean’s Coffees

Nathaniel Mark

August 8, 2018

Over twenty Gloria Jean's Master Franchise Agreements have been signed to date for the region, which highlights the desire for quality brands in the area...

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Campaigns Featured News

Always Wants to Help #EndPeriodPoverty and Keep Girls in School

Olivia Pearce

August 7, 2018

Always raises awareness of the issue and aims to donate over 1.5 million period products to Canadian girls in need The most recent Always Confidence...

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Branding Featured News

British Airways Gets Its Pride on at Brighton

Olivia Pearce

August 7, 2018

For British Airways diversity and inclusion is key to delivering a better service for customers British Airways flew proud at Brighton & Hove Pride, where the airline...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Launches Esports Programme

Nathaniel Mark

August 7, 2018

The Mercedes-AMG Petronas Motorsport team has recruited Brendon Leigh, Harry Jacks, Patryk Krutyi and Dani Bereznay as their gamer line-up Mercedes-AMG Petronas Motorsport has announced...

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Branding Featured News

DHL supports European Athletics Championships Berlin 2018 as Official Logistics Partner

Olivia Pearce

August 6, 2018

DHL Trade Fairs & Events to manage 1,000 square meter warehouse and coordinate venue logistics and delivery of sports equipment DHL Trade Fairs & Events,...

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Industry Marketing

Shell Appoints Four WPP Agencies to Its Creative Agency Roster

Anisha Kapoor

August 6, 2018

Expansion of WPP's creative relationship and retention of media duties follows competitive review by Shell Shell has placed four WPP agencies on its eight-strong global...

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Branding Featured News

Guinness Debuts New Brewery in Maryland

Olivia Pearce

August 3, 2018

Open Gate Brewery & Barrel House will be home for Guinness Blonde as well as new innovative beers This week, Guinness—part of the Diageo family of...

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Huawei Helps Tunisia Promote Industry’s Digitalisation Development

Thomas Ng

August 3, 2018

Prime Minister of Tunisia expresses hope to increase cooperation with China and welcomes more Chinese companies, like Huawei, to invest, develop and succeed in Tunisia...

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Campaigns Featured News Public Relations

Nestlé Employees across US Team Up with Feeding America against Hunger

Olivia Pearce

August 3, 2018

Thousands of Nestlé employees activate day of service events in local communities Nestlé marks its third annual Nestlé Cares day of service, an effort that unites its...

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Branding Industry

Top Energy Brands Selected as Finalists for Annual CHARGE Awards

Anisha Kapoor

August 3, 2018

Winners to be awarded at the CHARGE Awards ceremonial dinner in September With rapid changes in the energy sector, the energy brands that thrive in...