World Branding Forum

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HARLEM WEEK Art Installation and Interactive Experience celebrates the premiere of “The Bobby Brown Story” BET Networks and WP Narrative_, a creative and technology brand...

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Campaigns Featured News

Old Navy Debuts Plus Collection in 75 Stores in Latest Campaign

Olivia Pearce

August 21, 2018

Old Navy confidence-boosting “Size YES” campaign celebrates inclusive size range for all customers As a continuation of the brand’s commitment to the democracy of style...

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Industry Marketing

VML Marketing Agency Extends Partnership with SpotRight

Anisha Kapoor

August 21, 2018

SpotRight continues to help VML pinpoint hard-to-find audiences for tailored messaging SpotRight, a platform that enables large global brands to design and build on-demand custom...

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Branding Featured News

Bella Hadid Headlines True Religion’s Latest Campaign

Olivia Pearce

August 20, 2018

Supermodel Bella Hadid becomes new face of True Religion True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies...

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Branding Featured News

JBL Cranks Up the Star Power for Second-Annual JBL Fest

Olivia Pearce

August 20, 2018August 20, 2018

Pitbull and Ellie Goulding headline three days of epic concerts, exclusive events and celebrity appearances, making for an unforgettable JBL Fest in iconic Las Vegas...

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Huawei Wins Frost & Sullivan Asia-Pacific Market Leadership Award

Thomas Ng

August 17, 2018

Huawei recognised for market leadership, technology and solution innovation, and customer value proposition Huawei was awarded the Frost & Sullivan 2018 Asia-Pacific Video Conferencing Endpoints...

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Branding Featured News

BMW i Collaborates with the Munich Pop-Up Hotel The Lovelace

Olivia Pearce

August 17, 2018

Hotel guests ride in the purely electrically powered BMW i as BMW Group uses workshop and meeting rooms in the new creative hotspot at the heart...

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Branding Featured News

3M Transforms Main Headquarters to Inspire Curiosity and Wonder

Olivia Pearce

August 17, 2018

Twelve-story tall installation by 3M invites the world to celebrate the power of curiosity, passion and purpose The commitment by 3M to harnessing the power of...

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Campaigns Featured News

T-Mobile Introduces Its Team of Experts with Real People, Not Robots

Olivia Pearce

August 16, 2018

T-Mobile gives customers rock star status with a Team of Experts dedicated just for them. No bots. No bouncing. No BS. Real customer service takes...

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Industry Public Relations

Burson Cohn & Wolfe acquires Hirshorn-Zuckerman Design Group in the US

Anisha Kapoor

August 16, 2018

WPP's Burson Cohn & Wolfe adds full spectrum of media solutions with Hirshorn-Zuckerman acquisition WPP has announced that its wholly-owned global operating company, Burson Cohn & Wolfe,...

Read Time:1 Minute, 35 Second

Industry Marketing

Clemenger BBDO Buys Levo Digital

Anisha Kapoor

August 16, 2018

Combined with Clemenger's existing digital and data capabilities, Levo will enable the Group to have an advanced business transformation capability in the market Clemenger BBDO,...

Read Time:1 Minute, 16 Second

Advertising Featured News

adidas Running Launches PureBOOST GO for City Running

Joshua Hughes

August 15, 2018

adidas Running keeps urban running in mind with latest release After introducing a limited release black and white colourway in early July, adidas Running now...