World Branding Forum

Read Time:1 Minute, 12 Second

Mei Li has premiered a luxury handbag for women which features nine different styles. Dubbed the Audrey, it comes in three classic colours. Startup fashion...

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Branding Featured News

Kellogg’s Gets to Baking with Padma Lakshmi

Olivia Pearce

October 22, 2018October 22, 2018

Kellogg's has partnered with Padma Lakshmi, who will host a baking challenge to find a new ‘must-make’ cereal-themed holiday dessert. Kellogg’s has teamed up with...

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Delta Electronics Steps Up Green Footprint

Joshua Hughes

October 22, 2018October 22, 2018

Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...

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Featured Marketing News

Contadina Honours 100 Years of Roma Heritage

Deborah Joy Peter

October 22, 2018October 22, 2018

Canned tomatoes brand, Contadina, has partnered with Cherry Bombe and Hedley & Bennett to bring a commemorative occasion to life. A tribute to its heritage,...

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Featured Marketing News

Green Giant Fresh Ties Up with Amanda Lemein

Anisha Kapoor

October 22, 2018October 22, 2018

Green Giant Fresh has introduced a new line featuring meal bowls with a vegetable base and a partnership with food expert, Amanda Lemein. Green Giant...

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Branding Featured News

Casio Sets G-Shock to Warrior Mode

Olivia Pearce

October 19, 2018October 19, 2018

The new Casio MRG-G2000R-1A timepiece features a traditionally Japanese Bishamon-kiko pattern on a Dura Soft Fluoro-rubber Band. Casio G-Shock has unveiled the latest addition to...

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Featured Marketing News

Kilbeggan Raises Glass to Rare Small Batch Rye

Deborah Joy Peter

October 19, 2018October 19, 2018

Double-distilled Ireland’s oldest licensed distillery, the new Kilbeggan Small Batch Rye pays tribute to the golden age of Irish whiskey. Kilbeggan has released a limited-edition...

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Visa Widens Token Service Alliance with Netflix

Thomas Ng

October 19, 2018October 19, 2018

Visa expands tokenisation partnership with Netflix to improve usability and security around the digital payments experience across the globe. Building on a pilot programme that...

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MWWPR Hires Sara Ghazaii to Head Marketing

Anisha Kapoor

October 19, 2018October 19, 2018

MWWPR has filled the Vice President of Corporate Communications and Marketing position with the hire of Sara Ghazaii in New York City. MWWPR has appointed...

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Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

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Branding Featured News

Tommy Hilfiger Welcomes Spring with Zendaya

Olivia Pearce

October 18, 2018October 18, 2018

Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger. Tommy Hilfiger has named Zendaya its latest...