World Branding Forum

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Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Featured Marketing News

Danskin Reveals First Jenna Dewan Collection

Anisha Kapoor

November 15, 2018November 15, 2018

The new Jenna Dewan x Danskin collection is now available online and in stores, and features activewear, intimates, and dancewear. Heritage dance and lifestyle group,...

Read Time:39 Second

Branding Featured News

Danielle Brooks Decks Up Fashion to Figure

Olivia Pearce

November 15, 2018November 15, 2018

Plus-size retailer, Fashion to Figure, has tapped Danielle Brooks for a newly released holiday push. She will star in key campaign executions. Fashion to Figure...

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Campaigns Featured News

Febreze Expels Odours with Jordin Sparks

Deborah Joy Peter

November 15, 2018November 15, 2018

Febreze teams up with Jordin Sparks to encourage fitness enthusiasts to keep workout odours where they belong—at the gym. Febreze has launched a campaign to...

Read Time:48 Second

Branding Featured News Videos

Nununu and Celine Dion Undo Pink and Blue

Olivia Pearce

November 14, 2018November 14, 2018

Kidswear brand, Nununu, has partnered with music iconic, Celine Dion, to introduce a new range of children’s fashion called CELINUNUNU. Global children’s fashion marque, Nununu,...

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Campaigns Featured News Videos

SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Featured Marketing News

Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...

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Crayola Evokes Creativity and Play with App

Thomas Ng

November 14, 2018November 14, 2018

Designed to help kids hone beneficial skills via learning and immersive play, Crayola Create and Play is available for immediate download. Crayola has expanded its...

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Advertising Featured News Videos

Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Branding Featured News Videos

Aviva Signs Maple Leafs’ Frederik Andersen

Olivia Pearce

November 13, 2018November 13, 2018

Insurance provider, Aviva Canada, has named Frederik Andersen of the Toronto Maple Leafs its ambassador. He is part of its new push. Aviva Canada has...

Read Time:1 Minute, 13 Second

Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...