World Branding Forum

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Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Branding Featured News

Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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Advertising Featured News Videos

Gillette Sharpens Confidence with SkinGuard

Joshua Hughes

November 9, 2018November 9, 2018

Gillette has introduced the SkinGuard razor to enhance the grooming experience for men with sensitive skin and stop irritation from shaving. Gillette has launched SkinGuard,...

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Featured Marketing News

Appleton Boasts Special Nassau Valley Blend

Anisha Kapoor

November 9, 2018November 9, 2018

Featuring rums as old as 50 years, Appleton launches a new premium expression of a known cult classic with its limited-edition 30 Year Old. Appleton...

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Branding Featured News

British Airways Reveals Plans for Inverness

Olivia Pearce

November 8, 2018June 13, 2023

British Airways has shared its plans to expand the airline's Heathrow to Inverness route with increased daily and weekend flights from 2019. British Airways will...

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Advertising Featured News

Fossil Straps on Savvy with Sport Smartwatch

Joshua Hughes

November 8, 2018November 8, 2018

The Fossil Sport Smartwatch is based on the Qualcomm Snapdragon Wear 3100 platform, while powered with the new Wear OS by Google. Fossil has expanded...

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Citizen Resets Convenience with Digital App

Thomas Ng

November 8, 2018November 8, 2018

The brand has unveiled its brand new My Citizen application, which is designed to simplify the registration of timepieces for consumers. Watch brand, Citizen, has...

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Featured Marketing News

Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

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Campaigns Featured News

Baylis & Harding Bubble Wraps Walgreens Deal

Deborah Joy Peter

November 7, 2018November 7, 2018

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

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LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...

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Branding Featured News

Victoria’s Secret Slips Elsa Hosk into Fantasy Bra

Olivia Pearce

November 7, 2018November 7, 2018

Victoria’s Secret angel, Elsa Hosk, will wear the new Dream Angels Fantasy Bra designed exclusively by Atelier Swarovski for the brand. Victoria’s Secret has introduced...

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Featured Marketing News

Air Canada Blends Culinary and Virtual Reality

Joshua Hughes

November 7, 2018November 7, 2018

Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more. Air Canada will activate...