World Branding Forum

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Kidswear brand, Nununu, has partnered with music iconic, Celine Dion, to introduce a new range of children’s fashion called CELINUNUNU. Global children’s fashion marque, Nununu,...

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Campaigns Featured News Videos

SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Featured Marketing News

Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...

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Crayola Evokes Creativity and Play with App

Thomas Ng

November 14, 2018November 14, 2018

Designed to help kids hone beneficial skills via learning and immersive play, Crayola Create and Play is available for immediate download. Crayola has expanded its...

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Advertising Featured News Videos

Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Branding Featured News Videos

Aviva Signs Maple Leafs’ Frederik Andersen

Olivia Pearce

November 13, 2018November 13, 2018

Insurance provider, Aviva Canada, has named Frederik Andersen of the Toronto Maple Leafs its ambassador. He is part of its new push. Aviva Canada has...

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Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Featured Marketing News

Reverb by Hard Rock to Roll into Atlanta

Anisha Kapoor

November 13, 2018November 13, 2018

Hard Rock Hotels has added to its portfolio with Reverb. Launching in Atlanta in 2020, the first location will open in Castleberry Hills. With the...

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Featured Marketing News

Guinness Ages Stout in Bulleit Bourbon Barrels

Deborah Joy Peter

November 12, 2018November 12, 2018

The new Guinness experimental beer is the first in a line of barrel-aged beers to come out of the brand’s Open Gate Brewery in Baltimore....

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Advertising Featured News Videos

Himalaya Drives Brand Promise with Ad Push

Joshua Hughes

November 12, 2018November 12, 2018

Created by Chapter Five, Himalaya has released its a brand campaign to solidify its position as a leader in herbal personal care products. Personal care...

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Branding Featured News

Tide Reshapes E-commerce Wave with Eco-Box

Olivia Pearce

November 12, 2018November 12, 2018

Tide, the first Procter & Gamble brand to debut such an offering, has created Eco-Box to simplify e-commerce and reduce shipping footprint. Tide has re-imagined...

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American Express Launches Business Gold Card

Thomas Ng

November 12, 2018November 12, 2018

American Express has launched a Gold Card offering targeting small US-based businesses to afford users an enhanced suite of solutions. American Express has launched its...