World Branding Forum

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Partnering with The Crown, Hawes & Curtis has created collections for men and women inspired by the show—and 50s and 60s royal fashion. Hawes &...

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Branding Featured News

Hennessy Serves Master Blender’s Selection N°3

Deborah Joy Peter

October 5, 2018October 5, 2018

Hennessy has added a third entry to its Master Blender’s series. The limited-edition cognac was crafted by Renaud Fillioux de Gironde. Hennessy has unveiled its...

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Branding Featured News

Teva Struts Down the Catwalk with Chloe x Halle

Olivia Pearce

October 5, 2018October 5, 2018

Decker Brands division, Teva, has paired up with musical duo, Chloe x Halle, to debut a footwear range featuring styles from its fall collection. Teva...

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Featured Marketing News

Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

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KLM Taps Augmented Reality for Messenger Tool

Thomas Ng

October 5, 2018October 6, 2018

KLM has unveiled a virtual baggage check service on Messenger that allows its iPhone-using passengers to check their hand luggage size. KLM has introduced a...

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Advertising Featured News Videos

Calvin Klein and Amazon Drive ‘Phygital’ Buzz

Joshua Hughes

October 4, 2018October 4, 2018

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

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Branding Featured News Videos

British Airways Gets Dressed by Ozwald Boateng

Olivia Pearce

October 4, 2018October 6, 2018

British Airways has named Ozwald Boateng to its line-up of designers, a charge that will see him design uniforms for 32,000 employees. British Airways has...

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Campaigns Featured News Videos

Luxury Card Stars Lily Aldridge in Campaign

Deborah Joy Peter

October 4, 2018October 4, 2018

Luxury Card has engaged model, Lily Aldridge, for the latest executions around its Experience More push. She appears in TV and digital spots. Re-energising its...

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Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Branding Featured News Videos

Johnnie Walker Has GoT White Walker Whisky

Deborah Joy Peter

October 3, 2018October 6, 2018

White Walker by Johnnie Walker and the Game of Thrones Single Malt Scotch Whisky Collection have both debuted in partnership with HBO. Johnnie Walker has...

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Apple Adds Fresh Emoji Flavours to iPhone

Thomas Ng

October 3, 2018October 6, 2018

Apple is bringing over 70 new emoji to the iPhone, iPad, Apple Watch, and Mac, with additions across multiple categories for global appeal. Apple has...

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Branding Featured News Videos

PayPal Scores Global Deal with Phoenix Suns

Olivia Pearce

October 3, 2018October 6, 2018

PayPal is official payment partner for three Suns brands and first jersey patch partner of Arizona’s original professional sports franchise. PayPal has inked a global...