World Branding Forum

Read Time:1 Minute, 26 Second

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...

Read Time:59 Second

Featured Marketing News Videos

CoStar Buys UK’s Realla for Europe Expansion

Joshua Hughes

October 15, 2018October 15, 2018

Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK. Commercial real estate content...

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Campaigns Featured News Videos

Degree Adds Sense to Motion with DanceOn

Deborah Joy Peter

October 15, 2018October 15, 2018

Degree has teamed up with dance entertainment network, DanceOn, for a campaign starring Alison Stroming, Nicole Kirkland, and others. Unilever deodorant brand, Degree, has joined...

Read Time:1 Minute, 6 Second

Branding Featured News Videos

La-Z-Boy Jazzes Up Comfort with Kristen Bell

Olivia Pearce

October 15, 2018October 15, 2018

La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador. Breathing new life...

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Travelport Lands Air India in Competitive Tender

Thomas Ng

October 15, 2018October 15, 2018

Travelport has been awarded the Air India account after a competitive pitch involving several contenders. The contract begins in November. Travel commerce platform, Travelport, has...

Read Time:1 Minute, 21 Second

Branding Featured News Videos

Chili’s Keeps Halloween Brief with Cheeky Boxers

Olivia Pearce

October 12, 2018October 12, 2018

Chili’s has launched a limited-edition Halloween costume set featuring a pair of boxers and cardboard cell phone prop now available online. Riding on the virality...

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Branding Featured News

Pottery Barn Kids Expands Stable into the UK

Deborah Joy Peter

October 12, 2018October 12, 2018

Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...

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Featured Marketing News Videos

Danielle Brooks Ups Fashion to Figure Appeal

Anisha Kapoor

October 12, 2018October 12, 2018

Fashion to Figure has named Danielle Brooks its brand ambassador. She will feature in a holiday campaign dubbed #InclusionRevolution. Fashion to Figure has named television’s...

Read Time:1 Minute, 18 Second

Featured Industry News Videos

BMF Backs EMEA Focus with London Office

Joshua Hughes

October 12, 2018October 12, 2018

Focused on its EMEA growth, BMF Media has opened a London office and hired former Apple marketer, Craig MacIntyre, to take the lead. International experiential...

Read Time:1 Minute, 58 Second

Campaigns Featured News Videos

Disney and Girl Up Lead with #DreamBigPrincess

Deborah Joy Peter

October 11, 2018October 17, 2018

Disney and Girl Up run #DreamBigPrincess which features 21 aspiring filmmakers from 13 countries and 20 female leaders of industry. Disney has launched a global video series...

Read Time:1 Minute, 33 Second

Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

Read Time:1 Minute, 18 Second

Branding Featured News Videos

WestJet Arrives at Love Where You’re Going

Olivia Pearce

October 11, 2018October 11, 2018

WestJet has curated a campaign around its refreshed image. Dubbed Love Where You’re Going, it features a commercial that inspires travel. WestJet has premiered a...