World Branding Forum

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Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...

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Branding Featured News Videos

Skyn Condoms Raises the Bar with Cocktail Club

Deborah Joy Peter

October 23, 2018October 23, 2018

Skyn has introduced Cocktail Club. The new collection penetrates the market as the first flavoured non-latex offering and features fun profiles. Skyn, the premium condom...

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Design Featured News

Volkswagen Inks Hankook Tyre Deal for Tiguan

Thomas Ng

October 23, 2018

Volkswagen has expanded its Hankook alliance. The brand will provide original fitment tyres for the carmaker’s sport-look 2018 Tiguan R-Line. Volkswagen is once more collaborating...

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Campaigns Featured News

Marciano Decks the Hols with Festive Designs

Olivia Pearce

October 23, 2018October 23, 2018

Marciano has created a holiday campaign that features a photography series curated for lifestyle and fashion magazines and its retail stores. Marciano, a key portfolio...

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Featured Marketing News Videos

Mei Li Styles to the Nines with One Luxury Bag

Anisha Kapoor

October 23, 2018

Mei Li has premiered a luxury handbag for women which features nine different styles. Dubbed the Audrey, it comes in three classic colours. Startup fashion...

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Branding Featured News

Kellogg’s Gets to Baking with Padma Lakshmi

Olivia Pearce

October 22, 2018October 22, 2018

Kellogg's has partnered with Padma Lakshmi, who will host a baking challenge to find a new ‘must-make’ cereal-themed holiday dessert. Kellogg’s has teamed up with...

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Advertising Featured News Videos

Delta Electronics Steps Up Green Footprint

Joshua Hughes

October 22, 2018October 22, 2018

Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...

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Featured Marketing News

Contadina Honours 100 Years of Roma Heritage

Deborah Joy Peter

October 22, 2018October 22, 2018

Canned tomatoes brand, Contadina, has partnered with Cherry Bombe and Hedley & Bennett to bring a commemorative occasion to life. A tribute to its heritage,...

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Featured Marketing News

Green Giant Fresh Ties Up with Amanda Lemein

Anisha Kapoor

October 22, 2018October 22, 2018

Green Giant Fresh has introduced a new line featuring meal bowls with a vegetable base and a partnership with food expert, Amanda Lemein. Green Giant...

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Branding Featured News

Casio Sets G-Shock to Warrior Mode

Olivia Pearce

October 19, 2018October 19, 2018

The new Casio MRG-G2000R-1A timepiece features a traditionally Japanese Bishamon-kiko pattern on a Dura Soft Fluoro-rubber Band. Casio G-Shock has unveiled the latest addition to...

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Featured Marketing News

Kilbeggan Raises Glass to Rare Small Batch Rye

Deborah Joy Peter

October 19, 2018October 19, 2018

Double-distilled Ireland’s oldest licensed distillery, the new Kilbeggan Small Batch Rye pays tribute to the golden age of Irish whiskey. Kilbeggan has released a limited-edition...

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Visa Widens Token Service Alliance with Netflix

Thomas Ng

October 19, 2018October 19, 2018

Visa expands tokenisation partnership with Netflix to improve usability and security around the digital payments experience across the globe. Building on a pilot programme that...