World Branding Forum

Read Time:2 Minute, 28 Second

Acquisition to Give Coca-Cola a Strong, Global Coffee Platform with a Footprint in More than 30 Countries and Potential for Future Growth The Coca-Cola Company announced that...

Read Time:1 Minute, 33 Second

Campaigns Featured News

Lufthansa Employees Are Committed to Helping Disadvantaged People

Olivia Pearce

August 31, 2018August 31, 2018

Founded in 1999 by 13 Lufthansa employees, help alliance supports and promotes around 10,000 disadvantaged people Corporate responsibility is an integral part of the Lufthansa...

Read Time:1 Minute, 47 Second

Industry Marketing

Ketchum Elects Eight New Partners to its Management Team

Anisha Kapoor

August 31, 2018

Four individuals recognised for outstanding counsel, underscoring commitment by Ketchum to client service Global communications consultancy Ketchum, a part of Omnicom Group, today announced the...

Read Time:2 Minute, 15 Second

Advertising Featured News

Elton John Enters the Rap Scene in New Snickers Ad

Joshua Hughes

August 30, 2018

Latest Snickers ad builds on the 'Locker Room' spot featuring Joan Collins and Stephanie Beacham, and the 'Mr Bean Kung-Fu Master' ad from 2014 Captain Fantastic Elton...

Read Time:1 Minute, 47 Second

Dunkin Donuts Expands Accessibility with Amazon Alexa Integration

Thomas Ng

August 30, 2018August 30, 2018

"Alexa, Order from Dunkin Donuts." For a new way to help guests run on Dunkin' even faster, Dunkin Donuts announced that On-the-Go Mobile Ordering is...

Read Time:2 Minute, 50 Second

Branding Featured Marketing News

BMW 5 Series Sedan Stars in “Tom Clancy’s Jack Ryan”

Olivia Pearce

August 29, 2018

BMW and Amazon present the BMW 5 Series alongside legendary character Jack Ryan in the spectacular new series on Prime Video It is widely known...

Read Time:1 Minute, 56 Second

Featured Marketing News

Starbucks and Nestlé Close Deal for Starbucks CPG and Foodservice Products License

Nathaniel Mark

August 29, 2018

International expansion of business between Starbucks and Nestlé will be led from Nestlé’s global headquarters in Vevey Nestlé and Starbucks Corporation have announced the closing of...

Read Time:1 Minute, 36 Second

Campaigns Featured News

H&M Calls Industry to Join Forces to Achieve a Water Wise World

Olivia Pearce

August 29, 2018

H&M group joins WWF at the World Water Week to jointly find solutions to water-related challenges of today Water is one of the greatest challenges...

Read Time:2 Minute, 6 Second

Toyota and Uber Extend Collaboration to Automated Vehicle Technologies

Thomas Ng

August 28, 2018

Uber to integrate its self-driving technology alongside Toyota Guardian technology in purpose-built vehicles for deployment on Uber's ride-sharing network Toyota Motor Corporation and Uber Technologies have announced...