World Branding Forum

Electrolux and Midea Launch AEG Brand in China

Advertising Industry Marketing

Joint Venture between Electrolux and Midea will Explore Fast-Growing High-End Retail Market in China, As Well As Real Estate Projects Electrolux Group, a global home...

Read Time:2 Minute, 17 Second

Meredith Names New President of People and Entertainment Weekly

Anisha Kapoor

Current Entertainment Group General Manager Expands Role and Will Now Direct All Operations under Meredith Meredith Corporation, a company committed to service journalism, named Bruce...

Read Time:1 Minute, 37 Second

Sharp Expands Interactive Line of Touch Screen Displays

Thomas Ng

Expansion to AQUOS BOARD Interactive Display Series Creates Largest Product Line for Sharp Sharp Imaging and Information Company of America (SIICA), a division of Sharp...

Read Time:1 Minute, 26 Second

Campaigns Featured News

BBDO New York Launches “It’s Time to Redefine” Campaign

Olivia Pearce

Branding Industry Marketing

Goal of Campaign by BBDO New York Is to Change Online Dictionary Definition of "Woman" To mark International Women's Day, BBDO New York launched "It's Time...

Read Time:2 Minute, 45 Second

Premium Luxury Brands Top BrandZ Most Valuable Italian Brands 2018

Anisha Kapoor

Italian Brands Score Highly in Health in BrandZ Ranking Gucci leads the first BrandZ Top 30 Most Valuable Italian 2018 Brands ranking released by WPP...

Read Time:2 Minute, 10 Second

Campaigns Featured News

Sephora Continues Championing Female-Powered Beauty Businesses

Olivia Pearce

Corporate Social Impact Programme by Sephora Welcomes 13 New Members from Around the Globe Sephora, a global prestige beauty brand, remains dedicated to building the...

Read Time:1 Minute, 49 Second

BP and United Airlines Launch Joint Reward Programme

Consumers Can Now Earn and Use United Airlines MileagePlus Award Miles at BP Retail Stations Beginning on 7 March, 2018, BP and United Airlines will...

Read Time:1 Minute, 52 Second

Industry Marketing

Merkle Appoints Margaret Wagner to EMEA EVP Growth Officer Role

Anisha Kapoor

Strategic Leadership Across Clients and New Business Opportunities will Support Merkle EMEA Growth Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Margaret Wagner...

Read Time:2 Minute, 41 Second

Nickelodeon Unveils Pipeline of More Than 800 New Episodes

March 7, 2018

Upfront Presentation by Nickelodeon Highlights New Shows, Original Short-Form, and New Location-Based and Virtual Experiences Nickelodeon, a kids’ network, detailed its plans for serving the...

Read Time:1 Minute, 45 Second

FOX Sports Counts Down to 2018 FIFA World Cup Russia