World Branding Forum

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Olympic Showcase to Bring Excitement to Fans, Athletes and Officials at the Olympic Winter Games Samsung Electronics, worldwide Olympic partner in the Wireless Communications and...

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Advertising Industry

ADFEST Announces Selected Fabulous Four Directors

Anisha Kapoor

February 7, 2018

Fabulous Four New Directors Will Premiere Short Films of Unique and Original Interpretation of ADFEST "Transform" Theme ADFEST today unveiled this year’s ‘Fabulous Four’ directors, who...

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Branding Featured News

Tommy Hilfiger Partners with Mercedes-AMG Petronas Motorsport

Olivia Pearce

February 6, 2018

Multi-Year Deal Brings Tommy Hilfiger Brand Back to World of Formula One for First Time in 17 years Tommy Hilfiger, which is owned by PVH...

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Featured Marketing News

Hainan Airlines Launches First Ever Mexico to Beijing Service

Nathaniel Mark

February 6, 2018

New Route Service to Offer More Convenience to Hainan Airlines Customers Hainan Airlines officially announced last Friday the launch of its first direct flights from Tijuana...

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Campaigns Featured News

Crocodile Dundee’s Son Returns in Australian Tourism Campaign

Olivia Pearce

February 6, 2018February 6, 2018

Star-Studded "Dundee: The Son of a Legend Returns Home" Revealed to Be Elaborate Tourism Commercial for Australia During the US Super Bowl game on Sunday, viewers...

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Branding Industry

Innovation Drives China’s Global Brand Growth Says BrandZ Report

Anisha Kapoor

February 6, 2018February 6, 2018

Top 5 Brands in 2018 BrandZ Report Include Lenovo, Huawei, Alibaba, Xiaomi and Air China A report released today by WPP and Kantar Millward Brown,...

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Featured Marketing News

Super Bowl Marketing Features Hyundai Hope On Wheels

Nathaniel Mark

February 5, 2018February 5, 2018

Sixty Second Super Bowl Commercial Captures Emotional Surprise of Hyundai Owners For the first time ever, Hyundai featured its non-profit organisation, Hyundai Hope On Wheels,...

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Samsung and Wanda Cinemas Launch First LED Cinema Theatre in China

Thomas Ng

February 5, 2018February 7, 2018

Pioneering Technology from Samsung Continues Rapid Expansion, Following Successful Implementations in 2017 Samsung Electronics announced a partnership with theatre operator, Wanda Cinemas, to bring its pioneering...

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Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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Advertising Featured News

Toyota to Run Three Super Bowl Ads for the First Time

Joshua Hughes

February 2, 2018May 8, 2018

Lauren Woolstencroft Overcomes the Impossible in "Good Odds" in Toyota Primetime Super Bowl LII TV Spot Toyota is returning to the 2018 Super Bowl like...

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Grab and Samsung Drive Digital Inclusion in SEA with Signed MOU

Thomas Ng

February 2, 2018February 5, 2018

Wide-Ranging MOU between Grab and Samsung to bring Benefits of Technology to Millions Across SEA Grab, an on-demand transportation and mobile payments platform in Southeast...

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Campaigns Featured News

Coca-Cola Launches “The Wonder of Us” with New Ad Campaign

Olivia Pearce

February 2, 2018February 5, 2018

"The Wonder of Us" Takes Coca-Cola’s One Brand Strategy to the US' Biggest Advertising Stage Coca-Cola returns to the biggest advertising stage in the US...