World Branding Forum

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British Airways is welcoming more than 1,000 students as part of Work Experience Month 2017 Students will get to experience the British Airways world class facilities...

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Branding Campaigns Marketing News

Absolut and Rita Ora Team Up to Announce Open Mic Project

Olivia Pearce

October 13, 2017October 13, 2017

Absolut Vodka Promotes More Acceptance through Co-Created Song Using Real Stories from Fans Timed to Debut Around the 60th Annual GRAMMY Awards Absolut Vodka celebrates...

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Campaigns Featured Marketing News

Panache Launches “Find Your Fit” Campaign

Anisha Kapoor

October 13, 2017October 13, 2017

Lingerie Brand, Panache, Reveals More Than Half of Women Have Never Had a Professional Bra Fitting Panache, the leader in lingerie for D+ cup sizes,...

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Advertising Industry

McCann Wins Network and Agency of the Year at Cresta Awards

Joshua Hughes

October 13, 2017October 13, 2017

Cresta Awards Wins from 8 countries include 5 Grand Prix McCann Worldgroup has been named Network of the Year at the Cresta International Advertising Awards,...

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Mouser Electronics Presents Last of Video Series with Grant Imahara

Thomas Ng

October 12, 2017October 12, 2017

The series by Mouser Electronics features the latest products related to the cutting-edge technologies used to create the cities of the future Mouser Electronics, a...

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Duracell PowerForward Responds to Hurricane Maria Devastation

Anisha Kapoor

October 12, 2017October 12, 2017

Most trusted battery brand, Duracell, embarks on largest deployment in programme history, bringing more than US $1 million/£ 760k worth of batteries to the island...

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Branding Featured News

Pfizer Partners with The Boston Globe Brand Content Studio

Olivia Pearce

October 12, 2017October 12, 2017

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

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Advertising Industry

Time Inc. and Google to Launch Adapt Video Advertising Tool

Joshua Hughes

October 12, 2017October 12, 2017

The Adapt unit adapts to different content layouts and device types across Time Inc. properties, delivering a full-width and engaging experience As demand for digital...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Campaigns Featured Marketing News

McCann Worldgroup to Hit the Streets in Over 100 Countries

Anisha Kapoor

October 11, 2017June 4, 2023

20,000 McCann Employees Will Ask Consumers How They Think, Feel and Shop in a 24/7 Online World In an unprecedented global research initiative, McCann Worldgroup...

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Branding Featured News

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017

Olivia Pearce

October 11, 2017October 11, 2017

Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi Activision Blizzard brings its powerhouse slate of...

Read Time:2 Minute, 15 Second

Branding Industry

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Olivia Pearce

October 11, 2017

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...