World Branding Forum

Read Time:2 Minute, 34 Second

Xerox Collaborative Book Contains Work by Jonathan Ames, Lee Child, Billy Collins, Jonathan Safran Foer, Roxane Gay, Aimee Mann, Gary Shteyngart and More; Cover designed...

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Branding Campaigns Featured News

SodaStream’s Environmental Campaigns Wins Twice

Olivia Pearce

October 23, 2017October 23, 2017

SodaStream Awarded Yet Another Accolade for its 'Shame or Glory' Campaign Just Days After Belgian Court Dismissed Suit to Terminate the Campaign SodaStream International, a...

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Campaigns Featured Marketing News

Bauer Launches Campaign to Advance Women’s Hockey

Anisha Kapoor

October 23, 2017October 23, 2017

Bauer initiative kicks-off with Canada-US series and a chance to meet these athletes at a game, featuring top athletes Hilary Knight and Marie-Philip Poulin Bauer...

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Advertising Industry

McCann Worldgroup to Work With Subway in Asia Pacific

Joshua Hughes

October 23, 2017October 23, 2017

McCann Worldgroup will deliver creative and digital solutions for Subway, with the business led from the network's Singapore office Subway has appointed McCann Worldgroup, a...

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Branding Campaigns Featured News

Philippine Airlines Launches New Brand Equity Campaign

Olivia Pearce

October 20, 2017October 20, 2017

Philippine Airlines is in the midst of its journey towards becoming the country's five star full-service legacy carrier at par with the world's largest carriers...

Read Time:1 Minute, 41 Second

Featured Marketing News

Vivo Announces Plan to Expand Into More Global Markets

Anisha Kapoor

October 20, 2017October 20, 2017

Entering new markets with comprehensive Vivo product lines to empower self-expression in more young people globally Vivo, a young leading global smartphone brand, today celebrated...

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Featured Marketing News

IHG Announces Loyalty Rewards Plan Merger

Anisha Kapoor

October 20, 2017October 20, 2017

IHG Aligns the best of both programmes to deliver increased value to members IHG (InterContinental Hotels Group), one of the world's leading hotel companies, today...

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Advertising Industry

Grey Europe Named Agency of the Year 2017 at EACA Euro Effies

Joshua Hughes

October 20, 2017October 20, 2017

Eight time win of prestigious award is further proof of Grey Europe commitment to delivering Famously Effective work for its clients Grey Europe has been...

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Advertising Featured News

Japanese Cities Tokyo and Kyoto Win Condé Nast Traveler’s Award

Joshua Hughes

October 19, 2017October 19, 2017

Over 300,000 readers submitted millions of ratings and tens of thousands of comments for Condé Nast Traveler Condé Nast Traveler announced the results of its 30th...

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Industry Marketing

Johnathan Opdyke Named Chief Strategy Officer of Criteo

Anisha Kapoor

October 19, 2017

As Part of a Growing Commitment to Building the Commerce Marketing Ecosystem in Criteo, Proven Entrepreneur Will Lead Strategic Efforts Criteo, the leading commerce marketing...

Read Time:2 Minute, 31 Second

Branding Featured News

Rachael Ray Magazine Redesigned for Personalised Experience

Olivia Pearce

October 19, 2017October 19, 2017

The Rachael Ray magazine redesign includes a vibrant and elevated approach to photography and visuals, updated layouts and formats, and a revamped editorial lineup Meredith...

Read Time:1 Minute, 42 Second

Featured Marketing News

LG STUDIO Wins Architectural Digest ‘2017 Great Design’ Award

Anisha Kapoor

October 19, 2017October 19, 2017

Nate Berkus-Designed LG STUDIO Built-In Double Wall Oven Recognised for Outstanding Product Design in the Genius Appliance Category LG STUDIO, a premium line of kitchen...