World Branding Forum

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The brand secures landmark property in New York City with the introduction of the Millennium Hilton New York One UN Plaza. Joining the Hilton network...

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News Public Relations

Publicis Groupe’s Prodigious Acquires Translate Plus

Anisha Kapoor

August 4, 2017August 7, 2017

Publicis Communications' cross-media production platform, Prodigious, has acquired translation and transcreation specialist, Translate Plus. Prodigious has moved to secure Translate Plus, a global language services provider acquired...

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Advertising Featured News Videos

Bebe Struts Down the Runway with #BeYouBebe

Joshua Hughes

August 3, 2017August 3, 2017

Bebe has unveiled its latest ad campaign—Be Bold. Be Different. Be You.—which features four fashion, music, and social media influencers. Bebe has launched an influencer...

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Branding Featured News Videos

Procter & Gamble Ups Safety with Child-Guard Tubs

Olivia Pearce

August 3, 2017August 4, 2017

Procter & Gamble has increased safety around its Tide Pods and Gain Flings offerings to reduce accidents related to its liquid laundry pacs. Procter &...

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Featured Marketing News

Nutiva Adds Flavour with Two Fresh Releases

Deborah Joy Peter

August 3, 2017August 4, 2017

Nutiva has expanded its Organic Liquid Coconut Oils range with the introduction of two new additions that go on sale this month. Nutiva has...

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Featured Marketing News

Hotel Okura Grows Luxury Footprint in Taiwan

Anisha Kapoor

August 3, 2017August 3, 2017

Hotel Okura has unveiled its expansion plans for Asia, with the opening of The Okura Prestige Taichung slated for Taiwan in 2021. Hotel Okura has...

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Branding Campaigns Featured News

Nestlé Waters Refreshes Pure Life with Global Push

Olivia Pearce

August 2, 2017August 2, 2017

Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September. Nestlé Waters...

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Featured Marketing News Videos

Estée Lauder Picks Misty Copeland for Modern Muse

Deborah Joy Peter

August 2, 2017August 3, 2017

Estée Lauder has launched a push around its Modern Muse portfolio, for which Misty Copeland has been named global spokesmodel. Estée Lauder has named principal...

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Advertising Featured News Videos

Footaction Raps into the Season with Summer Hustle

Joshua Hughes

August 2, 2017August 3, 2017

Footaction has debuted a new push which features three American hip-hop heavyweights who have rallied to promote the brand's latest styles. Sportswear label, Footaction, has...

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Grey Group Names Michael Houston Worldwide CEO

Anisha Kapoor

August 2, 2017August 2, 2017

Grey Group has named its next Worldwide CEO with the promotion of Michael Houston, who has served with the company for a decade. Grey Group...

Read Time:1 Minute, 36 Second

Branding Featured News Videos

British Airways Heightens Luxury with The First Wing

Olivia Pearce

August 1, 2017August 1, 2017

The First Wing by British Airways has increased convenience and luxury for its First, Gold Executive, and oneworld Emerald passengers. British Airways recently launched The...