World Branding Forum

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Paris Hilton has added to her Golden Rush collection with the entry of a new floral release dubbed Rosé Rush created by Richard Herpin. Paris...

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Skyn Plays Safe with Places of Intimacy Global Push

Joshua Hughes

July 10, 2017July 10, 2017

Ansell had created an ad campaign around its condom brand, Skyn, with the push slated for six markets including France, Italy, and Brazil. Protection solutions...

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Wirecard Eyes European Retailers with WeChat Deal

Thomas Ng

July 10, 2017July 11, 2017

Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...

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Air France Gets in on The San Francisco Marathon Action

Deborah Joy Peter

July 10, 2017July 11, 2017

Air France has returned as official airline partner of The San Francisco Marathon, and will be a part of its fortieth anniversary festivities. Air France...

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Branding Featured News

Nike Vision Focuses on Performance with New Shades

Olivia Pearce

July 7, 2017July 24, 2017

Set for global release in September, Nike Vision has debuted two new performance sunglasses variants: the Hyperforce and Hyperforce Elite. Nike Vision has added to...

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Perrier Adds Sparkle with AKACORLEONE Charm

Joshua Hughes

July 7, 2017July 18, 2017

Perrier is launching its Strawberry and Watermelon sparkling flavours with an AKACORLEONE collaboration and a series of summer events. Sparkling mineral water giant, Perrier, has...

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W Hotels Rolls into Shanghai to Unveil The Bund

Deborah Joy Peter

July 7, 2017July 20, 2017

A welcome addition, the new W Hotels flagship property in Shanghai marks the brand’s first in said city and third in Mainland China. W Hotels...

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Electrolux Expands Footprint with Best Takeover

Anisha Kapoor

July 7, 2017July 19, 2017

Consumer electronics heavyweight, Electrolux, will acquire Best, a home solutions brand specialised in the design of kitchen hoods. Electrolux has agreed to acquire Best, a...

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Branding Featured News

Asics Canada Offers Penny Oleksiak Sponsorship Deal

Olivia Pearce

July 6, 2017August 14, 2017

In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...

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American Eagle Outfitters Fashions Denim for Fall

Joshua Hughes

July 6, 2017August 14, 2017

American Eagle Outfitters has rolled out its fall campaign which features new talent and a denim line called The New American Jean. American Eagle Outfitters has debuted...

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Baskin-Robbins Delivers Convenience with DoorDash

Deborah Joy Peter

July 6, 2017August 14, 2017

Baskin-Robbins and DoorDash have partnered to launch a door-to-door delivery service. Orders can be placed either online or via mobile. Baskin-Robbins has partnered with technology...

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KFC Beefs Up Drives-Thru with Robot Chicken Expert

Thomas Ng

July 6, 2017August 14, 2017

KFC brings Colonel Harland Sanders to the drive-thru with the debut of a human assisted robotic linguistic animatronic networked device. To celebrate National Fried Chicken...