World Branding Forum

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Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

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Branding Campaigns Featured News Videos

Hampton by Hilton Debuts Real Travel Campaign

Olivia Pearce

June 27, 2017June 27, 2017

Hampton by Hilton has rolled out its Real Travel push in time for the summer travel season to add excitement to travellers’ ‘obli-cations.’ Hampton by...

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Advertising Featured News Videos

Papa John’s Revs Up Double XL with Leah Pritchett

Joshua Hughes

June 27, 2017June 27, 2017

Papa John’s has launched a television spot featuring dragster driver, Leah Pritchett, alongside the brand’s limited-edition Double XL pizza. Papa John's has released a television...

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Featured Marketing News

Snickers Calls Hunger Names with 29 Unique Bars

Anisha Kapoor

June 27, 2017June 27, 2017

Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Branding Campaigns Featured News Videos

LG Gets Serious over TV with Lorna Morello

Olivia Pearce

June 26, 2017June 26, 2017

LG Electronics USA partners with prank director, Jeff Tremaine, to celebrate the #SeriousWatcher with its OLED TV viewing experience. LG Electronics USA has launched a social media...

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Advertising Featured News Videos

Nordstrom Shops with Ashley Graham and More

Joshua Hughes

June 26, 2017June 26, 2017

In line with its 2017 Anniversary Sale, Nordstrom has engaged Russell Wilson, Ashley Graham, Taye Diggs, and three others for a major push. Nordstrom has...

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Featured Marketing News

Gerry Weber Jazzes Up Autumn with Eva Herzigova

Deborah Joy Peter

June 26, 2017June 26, 2017

Gerry Weber has unveiled supermodel Eva Herzigova as the new face of its upcoming autumn/winter collection and 2017/18 campaign. Gerry Weber has named supermodel, Eva...

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Featured Marketing News

NESTEA Sets Up Home Tour with Tiny House Debut

Anisha Kapoor

June 26, 2017June 26, 2017

NESTEA is launching a new line of brewed and reformulated classic iced teas through its Tiny House tour visiting Boston and other cities. NESTEA has...

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Branding Featured News Videos

Sprite Debuts Vince Staples’ Rain Come Down Video

Olivia Pearce

June 23, 2017June 24, 2017

Sprite has rolled out Vince Staples’ music video for Rain Come Down, which is the second single from his new album titled Big Fish Theory....

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Advertising Featured News Videos

Zespri Shoots for SunGold with Summer Campaign

Joshua Hughes

June 23, 2017June 24, 2017

Zespri has rolled out a campaign for its SunGold kiwi offering in the United States. The advert plays to the Hooked on a Feeling track. Zespri has launched a...

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Weber Shandwick Fuels North American Leadership

Anisha Kapoor

June 23, 2017June 24, 2017

Weber Shandwick has promoted five leaders to wider roles for more deeply integrated client services across its North American markets. Weber Shandwick has elevated five to...

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News Public Relations

WPP AUNZ Merges Teams to Create Sudler Sydney

Deborah Joy Peter

June 23, 2017June 24, 2017

WPP AUNZ has joined two communications agencies to form Sudler Sydney, offering broader healthcare communications capabilities. WPP AUNZ has merged communications agencies, greyhealth group and...